20.500.12556/DKUM-85125 Celostna grafična podoba "Rucksarch" diplomsko delo Corporate identity "Rucksarch" Cilj diplomske naloge je izdelava celostne grafične podobe za novo podjetje Krearh d.o.o., ki se ukvarja s proizvodnjo, prodajo in distribucijo nahrbtnikov in cegerjev z motivi arhitekture ter promocijo kulturne dediščine Slovenije. V tej nalogi je predstavljen celoten proces ustvarjanja celostne grafične podobe, tako v teoretičnem kot v praktičnem delu. V teoretičnem delu so bili najprej opredeljeni procesi, stopnje in segmenti, ki jih je treba izpolniti za kakovostno oblikovanje same rešitve. Po teoretičnem delu se je prešlo na grafični del, ki je bil izveden ob upoštevanju navodil naročnika projekta. Cilj te naloge je bil rešiti problem celostne grafične podobe in prilagoditi jo trenutnim ter načrtovanim širitvam same blagovne znamke. Delo skozi podporo teoretičnega, raziskovalnega in grafičnega dela zajema še veliko drugih segmentov projekta, kot so oblikovanje embalaže, možnosti prilagajanja logotipa prihodnjim vizijam, izdelava vizitk ter ilustracij objektov, na katerih temelji ideja blagovne znamke RUCKSARCH The purpose of the thesis is to create a comprehensive visual identity for the new company Krearh Ltd., which is engaged in the production, sale, and distribution of backpacks and tote bags featuring architectural motifs, as well as the promotion of Slovenia's cultural heritage. This paper presents the entire process of developing a comprehensive visual identity, both in theoretical and practical terms. The theoretical part first defines the processes, stages, and segments that need to be fulfilled for the quality design of the solution itself. After the theoretical part, the focus shifts to the graphic aspect, which was executed in accordance with the client's project instructions. The goal of this thesis was to address the challenge of the comprehensive visual identity and adapt it to the current and planned brand expansions. The work, through the support of theoretical, research, and graphic components, also encompasses various other project segments, such as packaging design, options for adapting the logo to future visions, creating business cards, and illustrating the objects that form the basis of the RUCKSARCH brand idea. vizualna komunikacija grafično oblikovanje celostna grafična podoba logotip tipografija visual communication graphic design corporate identity logo typography true true false [J. Jolić] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2023-08-19 11:34:00 2023-10-05 16:50:07 2023-11-11 03:12:25 0000-00-00 00:00:00 2023 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (IX, 42 f.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.12(043.2) 171689731 UN_Jolic_Jovana_2023.pdf UN_Jolic_Jovana_2023.pdf 1 CB79659FB182E27833B67E3A108B74EE 34eed91677fb0fa7223358cd511448f72ce8d510f2dea2058de22c67e3dab90a da7b2a65-45a5-11ee-8bef-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=170552 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0