20.500.12556/DKUM-85137 Uvajanje digitalnih izdelkov na trg Introducing digital products to the market Diplomsko delo se osredotoča na digitalne izdelke. Najprej predstavimo koncept življenjskega cikla izdelka, opredelimo nove izdelke ter opišemo njihov pomen za odjemalce in za uspešno delovanje podjetja. Nadaljujemo z opredelitvijo digitalnih izdelkov, predstavitvijo njihovih značilnosti ter klasificiranjem v tri skupine. Opozorimo na razlikovanje med digitalnimi in digitaliziranimi izdelki. Digitalizirani izdelki so hibridi, saj gre za prvotno fizične izdelke, ki jim je bila dodana digitalna komponenta. V povezavi z digitaliziranimi izdelki omenimo tudi pametne izdelke in internet stvari. Nato se posvetimo uvajanju digitalnih izdelkov na trg in značilnostim njihovega trženja. Opišemo načine ustvarjanja prihodkov z digitalnimi izdelki ter izpostavimo pomembnost posodabljanja takšnih izdelkov. Na koncu predstavimo tudi dva primera dobre prakse uvajanja digitalnih izdelkov na trg, namreč dve franšizi: Talking Tom & Friends in The Sims. This thesis focuses on digital products. First, the concept of the product life cycle is introduced, as well as the definition of new products and their importance for consumers and the company's success is described. This is followed by establishing a definition of digital products, a presentation of their characteristics and their classification into three groups. Noteworthy is the distinction between digital and digitized products. Digitized products are hybrids, since they possess both physical and digital components. In the context of digitized products, smart products and the internet of things are also mentioned. Afterwards, the focus shifts to digital products, how they are introduced to the market and the characteristics of the accompanying marketing. The thesis delves into generating revenue with digital products and highlights the importance of keeping such products up-to-date. Finally, two case studies on the topic of launching digital products are presented, namely Talking Tom & Friends and The Sims. digitalni izdelki klasifikacija izdelkov novi izdelki uvajanje izdelkov na trg razvoj izdelkov digital products product classification new products introducing products to the market product development true true false N. Steiner Slovenski jezik Angleški jezik Diplomsko delo/naloga 2023-08-20 12:04:02 2023-10-16 12:13:04 2023-10-17 03:10:21 0000-00-00 00:00:00 2023 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.624 168546819 UN_Steiner_Nusa_2023.pdf UN_Steiner_Nusa_2023.pdf 1 AF2347F013E979EDB251BE9F05ABCCB9 10088e7aab410a2ee0815ff1fda589d15f58832705eaf6f3cb554dffe7ab93a3 9a52664c-48cf-11ee-b9d2-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=171218 Ekonomsko-poslovna fakulteta 0 0 0