20.500.12556/DKUM-85177 Vzpostavitev digitalno marketinške kampanje ob lansiranju novega produkta: primer Mirable planer Creating a digital marketing campaign for a new product launch: the Mirable planer example Diplomsko delo predstavlja izvedbo in celovit pregled digitalno marketinške kampanje, ki smo jo vzpostavili ob lansiranju novega produkta Mirable planer. Teoretični del diplomskega dela se osredotoča na osnovne koncepte digitalnega marketinga, empirični del pa na konkretno izvedbo digitalno marketinške kampanje, analizo rezultatov in uspešnosti ter predloge za nadaljnje aktivnosti v sklopu digitalno marketinške kampanje. Uspešnost kampanje je potrjena z odličnim odzivom ciljne skupine, saj je bila že v času pisanja diplomske naloge (še pred zaključkom kampanje) prodaja za 20 % večja, kot celotna prodaja za lansko (staro) različico rokovnika. Ti rezultati potrjujejo uspešnost izvedbe naših digitalno marketinških aktivnosti. The thesis presents the implementation and a comprehensive overview of the digital marketing campaign we created for the launch of the new product Mirable planner. The theoretical part of the thesis focuses on the basic concepts of digital marketing, whereas the empirical part on the definite implementation of the digital marketing campaign, the analysis of the results and performance, as well as suggestions for further activities within the digital marketing campaign. The success of the campaign is confirmed by the excellent response of the target group, with sales already at the time of writing the thesis (even before the campaign was finished) 20% higher than the total sales of the previous year's (old) version of the planner. These results confirm the success of our digital marketing activities. digitalni marketing digitalno marketinška kampanja Mirable planer digital marketing digital marketing campaign Mirable planner true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2023-08-21 14:29:17 2023-11-24 08:25:16 2023-11-25 03:07:55 0000-00-00 00:00:00 2023 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 2026-09-05 UN_Sadl_Jure_2023.pdf UN_Sadl_Jure_2023.pdf 1 0979D82634D1105D8779A64B4732294C 38e5effc2fd6804d8645ebcc610135523b9a258b9b56ef1ddcc473a85f8b8d0a b5805bb6-8a98-11ee-97a9-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=174296 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0