20.500.12556/DKUM-85241 Ugled in zaznana vrednost storitev v ekskluzivni agenciji Zavarovanja Špolarič d.o.o. Reputation and perceived value of services in the exclusive agency Zavarovanja Špolarič d.o.o. V diplomskem delu obravnavam zaznano vrednost in ugled organizacije. S pomočjo literature sem v teoretičnem delu opredelila zaznano vrednost, njen pomen, dimenzije ter kako jo merimo. Ker je zaznana vrednost povezano z ugledom organizacije, sem zajela tudi njegov pomen. V diplomskem delu pojasnjujem, kako se ugled oblikuje, katere sestavine so ključne v ugledu organizacije ter kako merimo ugled. V empiričnem delu diplomskega dela, sem prikazala rezultate raziskave, ki se navezujejo na merjenje zaznane vrednosti in ugleda ekskluzivne agencije Zavarovanja Špolarič d.o.o. Podrobno smo spoznali tudi agencijo samo. Z analizo sem ugotovila, da ima agencija med svojimi odjemalci visok ugled, ter, da zaznano vrednost odjemalci ocenjujejo visoko In this thesis, we look at what is perceived value and reputation. With the help of the literature, in the theoretical part we define perceived value, its meaning, its dimensions and how it is measured. As perceived value is related to an organisation's reputation, we also cover its meaning. We will learn how reputation is formed, which components are key in an organisation's reputation and how reputation is measured. In the empirical part of the thesis, we present the results of the research related to the measurement of perceived value and reputation of the exclusive agency Zavarovanja Špolarič d.o.o. The analysis showed that the agency has a high reputation among its clients, and that the value is highly perceived by the clients. zaznana vrednost zaznana cena ugled merjenje ugleda. perceived value perceived price reputation measuring reputation true true false Z. Špolarič Slovenski jezik Angleški jezik Diplomsko delo/naloga 2023-08-23 10:35:37 2023-10-19 09:20:59 2023-10-20 03:08:05 0000-00-00 00:00:00 2023 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.89 169034243 VS_Spolaric_Zala_2023.pdf VS_Spolaric_Zala_2023.pdf 1 D4430392A4C87DD9603C4858A3745258 fb14fa04ec2e5712989feb9fb979fcabf32f63a5a4e25b25c63f331eaec4c9b8 7fe991da-507a-11ee-a242-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=171936 Ekonomsko-poslovna fakulteta 0 0 0