20.500.12556/DKUM-85309 Odnos športno aktivnih oseb do nakupa in uporabe prehranskih dopolnil Attitude of physically active people towards buying and using sports nutrition supplements Različni načini življenjskega sloga ljudi prispevajo k temu, da imajo posamezniki posledično tudi različne interese. Med interese se štejejo tudi športne dejavnosti, s katerimi se ukvarjajo. Vsak posameznik ima svoje osebne cilje in želje pri športu, ki jih poskuša tudi učinkovito zadovoljiti. Pomoč lahko vidijo v nakupu in uporabi športnih prehranskih dopolnil, ki lahko pomembno prispevajo k hitrejšim rezultatom. Vrsto let je bilo mnenje o uporabi tovrstnih prehranskih dopolnil deljeno. S spoznanjem, da je prehrana pomemben del priprav na težje fizične napore oziroma športne dejavnosti, se je na trgu povečala ponudba prehranskih dopolnil, namenjenih športno aktivnim osebam. Njihova uporaba je danes nekaj običajnega in celo pričakovanega, saj marsikateri športnik ne verjame, da lahko samo skozi običajno prehrano zadovolji svoje nutricionalne potrebe, ki nastanejo kot posledica različnih športnih dejavnosti. Športna prehranska dopolnila lahko opredelimo kot sestavo točno določenih hranilnih komponent, ki se namensko uporabljajo za spodbujanje določenih procesov telesa oziroma izboljšanje telesne zmogljivosti, pred, med in po športni dejavnosti. Z magistrskim delom smo želeli ugotoviti, kakšen odnos imajo športno aktivne osebe do nakupa in uporabe športnih prehranskih dopolnil. Ugotavljali smo, kateri dejavniki pomembno vplivajo na odločitev o nakupu in kakšno je mnenje o uporabi tovrstnih izdelkov. V raziskavi je sodelovalo 189 oseb, od katerih je bilo 104 oseb ženskega spola in 85 oseb moškega spola. Povprečna starost sodelujočih je bila 30 let, največ jih je imelo status zaposlenega. Ugotovili smo, da 76,2 odstotka sodelujočih športna prehranska dopolnila pozna in uporablja. Rezultati raziskave kažejo, da imajo sodelujoči pozitivno mnenje glede učinkovitosti športnih prehranskih dopolnil in jim koristijo pri doseganju športnih ciljev, prav tako menijo, da ne škodujejo zdravju. Pomembni dejavniki, ki vplivajo na odločitev o nakupu, so kakovost, učinkovitost, okus in vsebnost sestavin športnih prehranskih dopolnil. People with different lifestyles also have different interests. These interests often include sport activities, which they engage in. Everyone has their own personal goals and desires when it comes to sports, which they try to achieve as effectively as possible. They can see benefits in purchasing and using sports nutrition supplements, which can help them achieve the desired results much faster. However, opinions and views on the use of such supplements have been divided. With the realisation that nutrition is an important part of the preparation for demanding physical efforts or sports activities, the range of nutritional supplements intended for physically active in the market has expanded. Their use is now common or even expected, as many physically active people do not believe that they can meet their nutritional needs arising from various sports activities with a normal diet alone. Sports nutrition supplements can be defined as being composed of well-defined nutritional components used to stimulate specific processes in the body or improve physical performance before, during and after a physical activity. In our master's thesis, we wanted to determine the attitude of physically active people towards purchasing and using sports nutrition supplements. We wanted to find the factors that significantly influence their purchasing decision and collect their opinions about the use of such products. 189 people took part in our research, of which 104 were women and 85 were men. The average age of the participants was 30 and most of them were employed. We found that 76.2% of participants were aware of and had used such supplements. The results of the research show that participants generally have a positive opinion about the effectiveness of sports nutrition supplements, that they feel that the supplements help them achieve their sport-related goals and that they do not view the supplements as harmful to their health. Important factors influencing their purchasing decision include the quality, effectiveness, taste and the ingredient content of sports nutrition supplements. Prehranska dopolnila šport prehrana odnos športno aktivnih oseb sports nutrition supplements sport nutrition attitude of physically active people. true true false P. Brglez Slovenski jezik Angleški jezik Magistrsko delo/naloga 2023-08-25 12:46:21 2023-11-16 13:52:42 2023-11-17 03:09:26 0000-00-00 00:00:00 2023 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 366.1:613.2 172459267 MAG_Brglez_Polona_2023.pdf MAG_Brglez_Polona_2023.pdf 1 D4F1F5E6E50430DF00D39B406E8F1D85 60337c8174600cca1ac3d3c53b6c6ee83fc79079acecedaf13ebf3607ad4eaa1 4c8f41eb-4bec-11ee-9b29-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=171512 Ekonomsko-poslovna fakulteta 0 0 0