20.500.12556/DKUM-85332 Kompleksnost izzivov projektov razvoja novih izdelkov v start-up podjetjih The complexity of the challenges of new product development projects in start-up companies V magistrski nalogi bomo obravnavali kompleksnost izzivov pri razvoju novih izdelkov na področju start-up ali zagonskih podjetij. Glavna rdeča nit magistrske naloge bodo izzivi, s katerimi se soočajo zagonska podjetja, ko razvijajo nove izdelke, da bi dosegli preboj na trg. Proti koncu magistrske naloge bomo obravnavali projekt LAVIE, ki je glavni vir podatkov v aplikativnem delu magistrske naloge. Projekt LAVIE je primer dobre prakse, ko ekipa naredi vse pravilno za projekt, ampak zaradi funkcionalne pomanjkljivosti ne uspe lansirati izdelka na trg. Projektno je ekipa delovala ustrezno in si s pomočjo teoretičnih osnov omogočila večkratno nadgradnjo končnega izdelka. Kljub temu na koncu tudi to ni bilo dovolj, saj izdelek ni bil lansiran na trg. Podjetje je šlo v nadaljnje postopke razvoja oz. izboljšave izdelka in napoveduje lansiranje izdelka v čim krajšem možnem času. In the master's thesis, we will address the complexity of challenges in developing new products in the realm of start-ups or entrepreneurial enterprises. The main theme of the master's thesis will be the challenges faced by start-up companies when they develop new products to achieve a breakthrough in the market. Towards the end of the master's thesis, we will focus on the LAVIE project, which serves as the primary source of data in the applied portion of the thesis. The LAVIE project is an example of best practices, where the team does everything correctly for the project, but due to functional deficiencies, they fail to launch the product in the market. The team operated appropriately within the project and enabled multiple upgrades to the final product using theoretical foundations. However, in the end, this wasn't sufficient either, as the product wasn't launched to the market. The company proceeded with further development or improvement processes for the product and anticipates launching the product as soon as possible. Projekt LAVIE start-up podjetja razvoj novih izdelkov. Project LAVIE a start-up company development of new products. true true false D. Krajnc Slovenski jezik Angleški jezik Magistrsko delo/naloga 2023-08-27 09:45:32 2023-10-25 14:21:11 2023-10-26 03:35:43 0000-00-00 00:00:00 2023 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.8 169870595 MAG_Krajnc_David_2023.pdf MAG_Krajnc_David_2023.pdf 1 EAE7125D728D83BF97D0D45B9666AB54 00c4065d71d01564933fac45b6cfc5130d0fded409e1b2944d0fb598ec3c2784 0f20ce32-5acb-11ee-a8e6-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=172866 Ekonomsko-poslovna fakulteta 0 0 0