20.500.12556/DKUM-85374 Marketinško komuniciranje v podjetju Aljoša Pogorelčnik s.p. Marketing communication in the company Aljoša Pogorelčnik Marketinško komuniciranje je bistvenega pomena za podjetja. Nenehno se spreminja, pravzaprav je način, s katerim se podjetje oblikuje v očeh strank, jih nagovarja in jim daje informacije. Je tudi način prodora podjetja v stik z zunanjo javnostjo. Zaradi velike konkurence, nasičenosti trgov in globalizacije je marketinško komuniciranje način za razlikovanje od konkurence. To počnejo vsa podjetja in zaradi tega je treba marketinško komuniciranje tudi resnično dobro načrtovati, usklajevati in izvajati na inovativen in metodičen način. Stremeti je treba k zadovoljevanju strank, ker le-to omogoča dolgoročen uspeh. V diplomskem delu smo najprej predstavili teoretična izhodišča, kjer smo vse opisali, da bomo lažje razumeli marketinško komuniciranje. V drugem, praktičnem delu pa smo na podlagi teoretičnih izhodišč predstavili program in instrumente marketinškega komuniciranja v podjetju Aljoša Pogorelčnik, s. p. Marketing communication is essential for businesses. It constantly changes and it is the company’s way of shaping itself in the eyes of its customers, addressing them and providing them with information. Moreover, it is how the company engages with the external public. Due to significant competition, the saturation of markets and globalisation, marketing communication is a way of differentiating oneself from the competition. As all companies do this, marketing communication also needs to be truly well planned, coordinated and implemented in an innovative and methodical way. The focus must be on satisfying the customers, because that is the only way to ensure long-term success. In my thesis, I first presented the theoretical background, describing everything to better understand marketing communication. In the second empirical part, I presented the programme and tools of marketing communication in the company Aljoša Pogorelčnik s.p. based on the theoretical background. Marketing komuniciranje marketinški splet marketinško komuniciranje instrumenti marketinškega komuniciranje. Marketing communication marketing web marketing communication tools of marketing communication. true true false K. Hriberšek Slovenski jezik Angleški jezik Diplomsko delo/naloga 2023-08-28 17:21:24 2023-10-19 11:40:26 2023-10-20 03:08:05 0000-00-00 00:00:00 2023 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.3 169090563 VS_Hribersek_Katarina_2023.pdf VS_Hribersek_Katarina_2023.pdf 1 70F809D9B90574362FCC58C69ACC8749 2b2ec8272834890311930a1a1358b75deb1b11fa23bf4983055b98c6e839216d 87f014f6-52d5-11ee-a747-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=172196 Ekonomsko-poslovna fakulteta 0 0 0