20.500.12556/DKUM-85475 Fandomi na družbenih omrežjih: analiza Taylor Swift in Swifties diplomsko delo Fandoms on social networks: an analysis of Taylor Swift and Swifties Tehnološki napredek je močno vplival na oboževalsko kulturo, njeno delovanje in dojemanje v družbi. Oboževalske skupnosti oz. fandomi so se v velikem številu preselili v digitalno okolje, kjer nastajajo in se razvijajo spontano ter organsko. Še posebej pomembno prelomnico predstavlja splet 2.0, ki s svojo interaktivnostjo omogoča in spodbuja delovanje participativne kulture. V diplomskem delu so predstavljeni načini komuniciranja in povezovanja oboževalcev na družbenih omrežjih, ki so rezultat pregleda literature in tridelnega empiričnega sklopa, s poudarkom na analizi konkretnega primera − Taylor Swift in njenih oboževalcev, Swifties. Ugotovili smo, da oboževalci družbenih omrežij ne uporabljajo le za informiranje o aktualnih dogodkih in interakcijo z zvezdnico, temveč tudi za komunikacijo z drugimi oboževalci in deljenje lastnih vsebin. Technological advances have had a profound impact on fan culture, how it works and how it is perceived in society. Fan communities or fandoms have moved in large numbers to the digital environment, where they emerge and develop spontaneously and organically. Web 2.0 is a particularly important turning point, as its interactivity enables and encourages participatory culture. The thesis presents how fans communicate and connect on social networks, as a result of a literature review and a three-part empirical study, focusing on the analysis of a specific case - Taylor Swift and her fans, Swifties. We found that fans use social networks not only to stay informed about current events and to interact with the celebrity but also to communicate with other fans and to share their own content. fandomi družbena omrežja kultura oboževalcev parasocialni odnosi participativna kultura fandoms social networks fan culture parasocial relationships participatory culture true true false [T. Senekovič] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2023-08-30 18:53:23 2023-10-05 16:34:34 2023-11-11 03:12:25 0000-00-00 00:00:00 2023 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (IX, 112 f.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 077.5:316.77(043.2) 171686147 UN_Senekovic_Tia_2023.pdf UN_Senekovic_Tia_2023.pdf 1 6FA503FD42066ED3DA897A5D706CB062 ad2bce559495f7e5217b50154c2e70df7e66cfa71d2ae2411bb0aabde719bc42 8307221b-5645-11ee-86d1-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=172483 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0