20.500.12556/DKUM-85589 Analiza vplivnih dejavnikov nakupa ženskih modnih torbic Analysis of influencing factors for the purchase of women's fashion handbags Ženske modne torbice so v današnjem času nepogrešljiv modni dodatek vsake ženske. Vsaka modna hiša z njihovo izdelavo ponazarja določene značilnosti v njihovem prodajnem konceptu. Medtem ko imamo na trgu številne ponudnike, vse od razkošnih do ugodnejših torbic, slednji prisegajo na različne oblike, komponente, barve in sloge. Potrošniki so na trgu deležni številnih vplivnih dejavnikov, ki jih kasneje privedejo do nakupne odločitve. Diplomsko delo se osredotoča na ključne dejavnike, ki vplivajo na nakupne odločitve, kot so cena, dizajn, kakovost, barva, material, funkcionalnost in blagovna znamka torbice, prav tako pa je pomemben tudi vpliv trenutnih trendov in vplivnežev, ki narekujejo modne smernice. V empiričnem delu smo dejavnike analizirali v okviru anketnega vprašalnika. V sklopu ankete smo preverjali, v katerih trgovinah anketiranci nakupujejo ženske torbice, koliko torbic imajo v lasti in kakšen vpliv imajo na nakup blagovne znamke in trendi. Women's fashion handbags are nowdays an indispensable fashion accessory for every woman. By producing these, every fashion house illustrates certain characteristics in its sales concept. While we have many providers on the market, from luxurious to more affordable handbags, the latter swear by a variety of shapes, components, colours and styles. Consumers experience many influential factors on the market, which subsequently lead them to make a purchasing decision. The thesis focuses on the key factors that influence purchasing decisions, such as price, design, quality, colour, material, functionality and brand of the handbag, but also the influence of current trends and influencers dictating fashion trends. In the empirical part, the factors were analysed by means of a questionnaire. The survey looked at: which stores women shop in for handbags, how many handbags they own, and how brands and trends influence their purchases. modne torbice vplivni dejavniki nakupno vedenje blagovne znamke fashion handbags influencing factors purchase behaviour brands true true false J. Bauman Slovenski jezik Angleški jezik Diplomsko delo/naloga 2023-09-03 20:47:13 2023-11-09 10:54:24 2023-11-10 03:11:04 0000-00-00 00:00:00 2023 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 366.12:688.359 171456515 UN_Bauman_Jona_2023.pdf UN_Bauman_Jona_2023.pdf 1 965416DABA8EB96F8C402DC3DF751CA1 f5a6662a5fed15381c6c536233d19bd6de90b43f9fb7665c593bc00a57784653 84277b89-57a9-11ee-aee3-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=172623 Ekonomsko-poslovna fakulteta 0 0 0