20.500.12556/DKUM-85594-78c6ebb0-1fbd-a5f3-a79c-814f591ace82 Podjetniške priložnosti v kolesarstvu: analiza in strategije za uspešno poslovanje podjetja Probike na Mariborskem Pohorju Business opportunities in cycling: analysis and strategies for the successful business of Probike company on Maribor Pohorje Skozi zadnja leta se vedno bolj uveljavlja pomen turizma v podjetništvu. Turizem v podjetništvu zavzema različna področja in oblike, lahko gre za nastanitvene dejavnosti sli pa ponudbo konkretnih turističnih izdelkov, kot so na primer kakšni zemljevidi ali storitve. Zelo pomembna postaja tudi povezava med turizmom in športom. Ljudje se vse bolj zavedajo, da šport pripomore k boljšemu počutju in zmanjšuje stres, zato so začeli koristiti dopuste tudi v namen raznih športnih aktivnosti. Razvila so se potovanja v namen športa na različnih lokacijah. V diplomski nalogi smo se osredotočili predvsem na pomen turističnih storitev povezanih s kolesarstvom. V sklopu analize obstoječe ponudbe kolesarskih storitev na izbranem območju Mariborskega Pohorja smo izvedli anketo zadovoljstva med uporabniki kolesarskih storitev. Dodatno, analizirali smo poslovanje enega iz med podjetij, ki delujejo na Mariborskem Pohorju, in sicer podjetja ŠC Gondola. Analizirali smo bilanco stanja podjetja in njihovo poslovanje. Na podlagi dobljenih rezultatov smo ugotovili, da na Mariborskem Pohorju obstajajo številne možnosti za izboljšave glede ponudbe kolesarskih storitev. Te izboljšave se v glavnem nanašajo na podjetji Marprom in ŠC Gondola. Ugotovili smo tudi, da so nekatere poslovne priložnosti podjetja že preizkusila, vendar so jih umaknila iz ponudbe, kar kolesarji pogrešajo. Za podjetje ŠC Gondola smo ugotovili, da je med leti 2018 in 2022 vsako leto rastla prodaja izdelkov, vendar za manjše deleže kot smo predvidevali. Ugotovili smo, da ima podjetje veliko odhodkov, kar pomeni, da je malo čistega dobička. Covid-19 epidemija na podjetje ni imela takega vpliva v smislu, da bi se zaradi tega prodaja izdelkov podjetja zmanjšala, vendar je podjetje za leta naprej zaznamovala z manjšim povpraševanjem po njihovih storitvah, na kar bi se podjetje moralo popraviti z učinkovitejšimi marketinškimi strategijami Over the last few years, the importance of tourism in entrepreneurship has become more and more established. Tourism in entrepreneurship occupies various fields and forms, it can be accommodation activities with the offer of concrete tourist products, such as for example some maps or services. The connection between tourism and sports is also becoming very important. People are increasingly aware that sports contribute to better well-being and reduce stress, so they have started to use their vacations for the purpose of various sports activities. Traveling for the purpose of sports in different locations has developed. In the diploma thesis, we focused mainly on the importance of tourist services related to cycling. As part of the analysis of the existing offer of cycling services in the selected area of Maribor Pohorje, we conducted a satisfaction survey among users of cycling services. In addition, we analyzed the operations of one of the companies operating in Maribor Pohorje, namely ŠC Gondola. We analyzed the company's balance sheet and their operations. Based on the obtained results, we concluded that there are possibilities for improving the range of cycling services in Maribor Pohorje. These improvements mainly concern the companies Marprom and ŠC Gondola. We also found out that companies had already tried some of the business opportunities, but they were withdrawn from the offer, which is what cyclists miss. For the ŠC Gondola company, we found that between 2018 and 2022, product sales grew every year, but by a smaller percentage than we had predicted. We found that the company has a lot of expenses, which means that there is little net profit. The Covid-19 epidemic did not have such an impact on the company in the sense that it would reduce the sales of the company's products, but it marked the company with a lower demand for its services for the year ahead, which the company should correct with more effective marketing strategies. podjetniške priložnosti podjetništvo in turizem kolesarstvo analiza poslovanja entrepreneurial opportunities entrepreneurship and tourism cycling business analysis true true false G. Zorenč Slovenski jezik Angleški jezik Diplomsko delo/naloga 2023-09-04 10:33:15 2023-11-07 14:00:40 2023-11-08 14:00:09 0000-00-00 00:00:00 2023 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.52:338.48 171181059 UN_Zorenc_Gal_2023.pdf UN_Zorenc_Gal_2023.pdf 1 A73AD759889BF0268118520F69B4F0B6 c7b9c666f7eff885ed661226cbdec3dffac11b1668257cbbf95bcfba38fb1d94 343d21e0-68f6-11ee-a17d-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=173523 Ekonomsko-poslovna fakulteta 0 0 0