20.500.12556/DKUM-86021-9e5ecb0e-6509-c503-98d4-b0932ba2482a Marketing in poslovanje v svetu kriptovalut magistrsko delo Marketing and business in the world of cryptocurrency Kriptovaluta je digitalna valuta, ki uporablja kriptografijo za varnost transakcij in deluje na tehnologiji blockchain. V tem zaključnem delu smo definirali kriptovalute, njihovo teoretično uporabo pri poslovanju in njihove marketinške vidike. Začeli smo s splošno definicijo kriptovalut in pregledom literature, nato pa povezali teoretična spoznanja s praktičnimi marketinškimi tehnikami. Za pridobivanje informacij o tem, kako mediji oblikujejo javno mnenje o kriptovalutah, smo prav tako analizirali medijsko poročanje o kriptovalutah in uspeh podjetij na tem področju. S pomočjo ankete smo nato pridobili podatke o splošnem poznavanju kriptovalut in identificirali možne teme za nadaljnje raziskave. S tem smo dobili celosten vpogled v priložnosti in izzive na področju kriptovalut.  Cryptocurrency is a digital currency that uses cryptography to protect transactions and is based on blockchain technology. In this thesis, we define cryptocurrencies, their theoretical use in business and their marketing aspects. We start with a general definition of cryptocurrencies and a literature review, and then relate the theoretical insights to practical marketing techniques. We also analyse media coverage of cryptocurrencies and the success of companies in this field to gain insight into how the media shape public opinion on cryptocurrencies. We then used a survey to gather data on general awareness of cryptocurrenciesin Slovenia and identify potential topics for further research. This gave us a holistic view of the opportunities and challenges in cryptocurrencies.   kriptovalute kriptovalute v Sloveniji Bitcoin marketing cryptocurrency cryptocurrency in Slovenia Bitcoin marketing true true false [Ž. Kapun] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2023-09-27 12:53:21 2023-11-03 09:20:27 2023-12-01 03:07:39 0000-00-00 00:00:00 2023 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (VII, 98 f.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138:[004.7:336.74](043.2) 174249219 MAG_Kapun_Zan_2023.pdf MAG_Kapun_Zan_2023.pdf 1 6943F45DA366375A116C85E07C08D0F3 965b690396ac8bdd89ce2762581056574b585e689d0eb476901d92ca12e4e5cd 04d4fe27-750d-11ee-8e8c-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=173866 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0