20.500.12556/DKUM-86047 Analiza pomena in znanja italijanskega jezika pri turističnih ponudnikih Posavja magistrsko delo Analysis of the importance and knowledge of the italian language by the tourism providers of posavje Italija je eden izmed najpomembnejših emitivnih trgov za Slovenijo, zato smo želeli raziskati, kakšen pomen turistični ponudniki Posavja pripisujejo znanju tujih jezikov, in preveriti, kako komunicirajo s tujimi turisti na splošno ter kako poteka komunikacija z italijanskimi turisti. V nalogi smo predstavili tržni profil Italije in z raziskavo ugotovili, kako sta prilagojeni ponudba in komunikacija za italijanske turiste ter na katerih področjih se lahko turistični ponudniki Posavja izboljšajo, kar bi posledično prispevalo k večji kakovosti občin in cele regije. V današnjem času globalizacije in nenehnih sprememb je pomembno, da se posamezniki ter podjetja jezikovno in kulturno prilagajajo, saj imajo tako več možnosti za uspešnost pri poslovanju. Na osnovi raziskave, ki smo jo izvedli v sklopu naloge, smo poskušali oblikovati priporočila za turistične ponudnike, kako naj bi v prihodnosti izboljšali svojo komunikacijo v italijanskem jeziku. Italy is one of the most important tourist markets for Slovenia and that is why we wanted to research what importance the Posavje tourism providers attach to the knowledge of foreign languages, verify how they communicate with foreign tourists in general and how communication with Italian tourists takes place. In the thesis, we presented the market profile of Italy and, through research, found out how the offer and communication for Italian tourists are adapted and in which areas the tourism providers of Posavje can improve their offer, which would consequently contribute to a higher quality of the municipalities and the entire region. In today's era of globalization and constant changes, it is important for individuals as well as companies to adapt linguistically and culturally, as they have more chances for success in business. Based on the research we carried out as part of the thesis, we tried to formulate recommendations for tourism providers on how to improve their communication in the Italian language in the future. turizem Posavje tuji jezik italijanski jezik tourism Posavje foreign language italian language true true false [T. Hlebec] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2023-09-30 21:27:54 2024-07-15 08:49:28 2024-07-16 03:56:48 0000-00-00 00:00:00 2023 0 Maribor 0 Brežice 66 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 811.131.1:338.48(497.433)(043.2) 201750531 MAG_Hlebec_Tanja_2024.pdf MAG_Hlebec_Tanja_2024.pdf 1 99328FE3460DFC58BB846F145EE6547F cf90974426e3943f3b2905552a28dc82e822bd6b58881954d47f9a0aeffde06e e91726ea-109e-11ef-bee8-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=179241 Fakulteta za turizem 0 0 0