20.500.12556/DKUM-86371 Development of a local event 'Summer in Samobor' Razvoj lokalne prireditve 'Poletje v Samoboru' Events are one of the main factors of tourism development of a destination. Also, local events are one of the biggest factors that influence tourism in every town, city or community, and they are of great importance for a tourist destination. Summer in Samobor is a particularly successful new event that is in the process of development. In the theoretical part of the graduate thesis, the following topics are explained: the significance of the event, the type and size of the event, the planning and realisation of the event and the sustainability of the event. In the first part of our research, we presented the theoretical knowledge on the subject. Then we presented the event Summer in Samobor taking into account the following factors: aims and visions of the event, programme of the event, place and time of the event, registrations and permits, financial management, sponsors, media and promotion, food and beverages, and finally the sustainability of the event. As part of our research, we conducted interviews with the representative of the external agency Wanderlust Events and the representative of the Samobor Tourist Board. Using the interviews mentioned, we found out how the event developed, what factors influenced the success of the event and how sustainable the event is. The results of this research show that this event is developing every year and that the quality of the event is constantly being raised. Also, as some of the main success factors of the event Summer in Samobor, the following were emphasized: improvement of socio-cultural awareness, strong promotion of sustainable events, rich and high-quality content,uniqueness, cooperation and support of partners, good organization and creative ideas. Dogodki so eden glavnih dejavnikov razvoja turizma na destinaciji. Prav tako so lokalni dogodki eden največjih dejavnikov, ki vplivajo na turizem v vsakem mestu ali skupnosti,ter so velikega pomena za turistično destinacijo. Poletje v Samoboru je posebno uspešen dogodek, ki se še razvija. V teoretičnem delu diplomske naloge so pojasnjene naslednje teme: pomen dogodka, vrsta in velikost dogodka, načrtovanje in izvedba dogodka ter trajnostni vidiki organizacije dogodka. V prvem delu naše raziskave smo predstavili teoretično znanje o temi. Nato smo predstavili dogodek Poletje v Samoboru, pri čemer smo upoštevali naslednje dejavnike: cilje in vizijo dogodka, program dogodka, kraj in čas dogodka, prijave in dovoljenja, finančno upravljanje, sponzorje, medije in promocijo,hrano in pijačo ter nazadnje trajnost dogodka. V okviru naše raziskave smo opravili intervjuje s predstavnikom zunanjega agencije Wanderlust Events in predstavnikom Turistične zveze Samobor. Na podlagi omenjenih intervjujev smo ugotovili, kako se je dogodek razvijal, kateri dejavniki so vplivali na uspeh dogodka in kako trajnosten je dogodek. Rezultati te raziskave kažejo, da se ta dogodek razvija vsako leto in da se kakovost dogodka nenehno izboljšuje. Prav tako so bile kot nekatere glavne komponente uspeha dogodka Poletje v Samoboru izpostavljene: izboljšave družbeno-kulturne ozaveščenosti, močna promocija trajnostnih dogodkov, bogata in visokokakovostna vsebina, unikatnost, sodelovanje in podpora partnerjev, dobra organizacija in ustvarjalne ideje. event management local event sustainability Samobor factor of successful development Management prireditev lokalni dogodek trajnost Samobor faktor uspešnega razvoja true true false [N. M. Mišić] Angleški jezik Slovenski jezik Diplomsko delo/naloga 2023-11-20 19:47:51 2024-02-23 09:59:52 2024-02-24 03:08:28 0000-00-00 00:00:00 2023 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48-611(497.5Samobor)(043.2) 186412547 UN_Misic_Nika_Martina_2023.pdf UN_Misic_Nika_Martina_2023.pdf 1 1921A95C55E8D34D5156B729F5A46F57 7da431fb926f43b30b6fa0bd03c9419828178bde1d828f264993ee1a6043090a b27a88bb-8d5c-11ee-88ec-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=174366 Fakulteta za turizem 0 0 0