20.500.12556/DKUM-86390 Vloga vplivnežev v modni industriji magistrsko delo The role of influencers in the fashion industry Magistrsko delo raziskuje vlogo modnih vplivnežev v modni industriji. Pri javnostih se osredotoča na predstavnike generacije Z, pri medijskem prostoru pa na slovensko območje. Z analizo dosedanjih študij, anketo med ciljno javnostjo in intervjuji relevantnih modnih vplinvežev in sodelujočih v industriji je ugotovljeno, da je v Sloveniji več relevatnih modnih vplivnežev, vendar je le-te težko opredeliti. Spoznava, da je je glavni namen njihovega dela navdihovanje ljudi, vendar imajo od svojih aktivnosti tudi finančno korist. Ugotavlja tudi, da so modni vplivneži spremenili predvsem način predstavitve in prodaje izdelkov modne industrije. This Master's thesis explores the role of fashion influencers in the fashion industry, focusing on representatives of Generation Z in the public sphere and in the Slovenian media space. Through the analysis of existing studies, a survey of the target audience and interviews with relevant fashion influencers and industry participants, it is found that Slovenia has several relevant fashion influencers, but it is difficult to define them precisely. The study shows that the main purpose of their work is to inspire people, but they also derive benefit financially from their activities. It also notes that fashion influencers have significantly affected the way products are produced and sold in the fashion industry. družbena omrežja Instagram vplivneži trženje modna industrija social media Instagram influencers marketing fashion industry true true false [M. Rušnik] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2023-11-26 15:07:47 2023-12-21 15:22:42 2024-02-01 03:36:57 0000-00-00 00:00:00 2023 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (IV, 139 f.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 077.5:[659.1:687](043.2) 183167491 MAG_Rusnik_Miha_2023.pdf MAG_Rusnik_Miha_2023.pdf 1 4C2462755061FC772E226849CFF2AAB9 dbd625ebd258846b7a778c32fb454ec45df76276eefbd9158258a1a200328ca6 f2b28301-8f82-11ee-8acd-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=174464 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0