20.500.12556/DKUM-86423 Strateška zavezništva na področju co-marketinga in co-brandinga na primeru podjetja X Strategic alliances in the field of co-marketing and co-branding- case of company X Podjetja razvijajo nove strategije in znova odkrivajo blagovno znamko, da bi sledili priložnostim na svetovnem trgu. V magistrskem delu smo pojasnili strategije co-brandinga in co-marketinga. Dandanes so blagovne znamke zelo razširjene, zato lahko zasledimo veliko informacij v literaturi. Kreativna načina za nastanek blagovne znamke sta co-branding in co-marketing, kjer se dve podjetji odločita za strateško zavezništvo. Izbira partnerja je izredno velikega pomena in tukaj mora biti podjetje zelo previdno, saj z nepravilno izbiro partnerja lahko pride do neuspeha. Za uspešna co-branding in co-marketing morata imeti podjetji nekaj skupnih točk. Companies are developing new strategies and reinventing the brand to keep up with opportunities in the global market. In the master's thesis, we explained the strategies of co-branding and co-marketing. Nowadays, brands are very widespread, so we can find a lot of information in the literature. Creative ways of creating a brand are co-branding and co-marketing, where two companies decide on a strategic alliance. The choice of a partner is extremely important, and here the company must be very careful, because the wrong choice of a partner can lead to failure. For successful co-branding and co-marketing, companies must have some common ground. co-branding co-marketing zavezništvo strateško zavezništvo sodelovanje dejavniki uspeha. co-branding co-marketing alliances strategic allinances success factors partnerships. true true false N. Kosec Slovenski jezik Angleški jezik Magistrsko delo/naloga 2023-11-29 08:42:49 2024-04-09 14:11:03 2024-04-10 03:52:33 0000-00-00 00:00:00 2023 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.626 191947779 MAG_Kosec_Narina_2024.pdf MAG_Kosec_Narina_2024.pdf 1 905E040E22CC9EF95D2D95B25C23D522 31c293fcc97f310dec7ad89291677808f2c85c61445ff18b9a86728b75f02a6f 05a5e41f-cf05-11ee-afa3-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=176250 Ekonomsko-poslovna fakulteta 0 0 0