20.500.12556/DKUM-86503 Primerjalna analiza rešitev za modeliranje potovanj stranke diplomsko delo Comparative analysis of customer journey modeling solutions Podjetja potovanje strank preučujejo, da bi bolje razumela izkušnjo svojih strank in s ciljem, da bi to izkušnjo naredili čim boljšo ter prijetno na vsaki stični točki s podjetjem ali z njihovim produktom oziroma storitvijo. V diplomskem delu smo primerjali tri orodja za modeliranje potovanj stranke, s katerimi smo modelirali isto potovanje. Med delovnim procesom smo beležili opažanja o delovanju in značilnostih teh platform. S tem smo pridobili boljše razumevanje njihovih prednosti, slabosti ter njihove ustreznosti glede na naše kriterije, ki smo si jih zastavili. Ugotovili smo, da ni enostavno enoznačno izpostaviti, katero orodje je boljše ali slabše od drugih. Smo pa razčlenili, katera orodja se, v skladu s postavljenimi merili, bolje obnesejo kot druga. Companies study the customer journey to better understand the experience of their customers, with the goal of making that experience as good and pleasant as possible at every point of contact with the company or with their product or service. In the thesis, we compared three tools for modeling customer journeys with which we modeled the same journey. During the work process, we recorded observations about the performance and characteristics of these platforms. With this, we gained a better understanding of their strengths, weaknesses, and their relevance in relation to our criteria that we had set ourselves. We found that it is not easy to single out which tool is better or worse than others. But we have broken down which tools perform better in certain criteria than others. uporabniška izkušnja CJM primerjava Miro Custellence Smaply customer experience CJM comparison Miro Custellence Smaply true true false [I. Naumovski] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2023-12-05 20:51:52 2023-12-22 09:27:26 2024-01-31 03:27:53 0000-00-00 00:00:00 2023 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (VII, 53 f.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.94:658(043.2) 182991363 UN_Naumovski_Igor_2023.pdf UN_Naumovski_Igor_2023.pdf 1 43A07142651F8A6F6F344B3C0AA8EB70 432ef31bd02d3f384039e8b3367287801ac42e946e0123b23397fd84fc5fa3ad b9ebc569-9f7c-11ee-b6e3-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=174958 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0