20.500.12556/DKUM-86602 Blockchain tehnologija na vzponu študija sprejetja kripto valut v sklopu slovenskega hotelirstva Blockchain technology on the rise a study of cryptocurrency adoption within the Slovenian hotel industry Magistrska naloga obravnavna segment blockchain tehnologije in kripto valut v turistični dejavnosti, predvsem pa uporabo blockchain tehnologije in kripto valut v sklopu slovenskega hotelirstva. Ugotovili smo, da blockchain tehnologija predstavlja novo inovacijo v okviru segmenta informacijske in finančne tehnologije, ki omogoča izgradnjo čisto novih oblik med-deležniških (P2P) in decentraliziranih digitalnih platform. Segment kripto valut pa predstavlja najbolj vidno obliko blockchain tehnologije in so ena od novejših tehnoloških inovacij v okviru finančnega gospodarstva. V procesu izvedbe raziskovalnega dela magistrske naloge smo se osredotočili na raziskovanje sprejemanja tehnologije kripto valut med slovenskimi hotelirskimi ponudniki, kjer smo uporabili model sprejemanja tehnologije ⎯ TAM. Rezultati magistrske naloge nakazujejo, da slovenski hotelirji še ne vidijo tehnologije kripto valut kot uporabnega in razvojnega potenciala, ki ga bi v svoja podjetja implementirali v bližnji prihodnosti, vendar obenem niso izrazito nenaklonjeni morebitni uporabi kripto valut v prihodnosti njihovega delovanja. Slovenski hotelirji so zaenkrat še v vlogi stranskih opazovalcev, ki čakajo na večje premike in dogajanja v segmentu blockchain tehnologije in uporabi kripto valut. Ugotovitve našega TAM modela predlagajo, da je za namen sprejemanja tehnologije kripto valut v hotelirski dejavnosti najbolj pomemben vidik predhodno zaznane uporabnosti tehnologije in v manjšem merilu tudi dejanske enostavnosti uporabe tehnologije. Prav tako pa je pomemben dejavnik trenutnega zaupanja v tehnologijo, ki so si ga slovenski hotelirji izoblikovali skozi njihovo dosedanjo percepcijo blockchain tehnologije in segmenta kripto valut. This master's thesis addresses the segment of blockchain technology and cryptocurrencies in the tourism industry, focusing on their utilization within the context of the Slovenian hotel industry. We have found that blockchain technology represents a new innovation within the information and financial technology segment, enabling the creation of entirely new forms of peer-to-peer (P2P) and decentralized digital platforms. The cryptocurrency segment represents the most prominent form of blockchain technology and is one of the newer technological innovations within the financial economy. In the course of conducting research for the master's thesis, our focus was on exploring the adoption of cryptocurrency technology among Slovenian hotel providers, utilizing the Technology Acceptance Model ⎯ TAM. The results of the master's thesis indicate that Slovenian hoteliers currently do not perceive cryptocurrency technology as a useful tool or developmental potential to be implemented in their businesses in the near future. However, they are not explicitly opposed to the possible use of cryptocurrencies in the future of their operations. Slovenian hoteliers are currently in the role of observers, waiting for significant shifts and developments in the segment of blockchain technology and the use of cryptocurrencies. The findings of our TAM research suggest that, for the purpose of accepting cryptocurrency technology in the hotel industry, the most important aspect is the perceived usefulness of the technology, and to a lesser extent, the actual ease of use of the technology. Additionally, the current level of trust in the technology, shaped through the Slovenian hoteliers' previous perceptions of blockchain technology and the cryptocurrency segment, is also a significant factor. Blockchain tehnologija kripto valute kripto valute v hotelirstvu kripto turizem model sprejemanja tehnologije ⎯ TAM. Blockchain technology cryptocurrencies cryptocurrencies in the hospitality industry crypto tourism Technology Acceptance Model ⎯ TAM. true true false [Ž. Zdovc] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2023-12-20 12:47:29 2024-04-19 09:57:02 2024-04-20 03:28:31 0000-00-00 00:00:00 2024 0 Maribor 0 Brežice 130 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.488.2:640.4:[004.7:336.74](043.2) 193123331 MAG_Zdovc_Ziga_2024.pdf MAG_Zdovc_Ziga_2024.pdf 1 83BDA8FB73D48DCE8063BFC54045AAF9 3cc20afb2e070b73ef3cbce19a1ed55ca0d16fd120b322fbadc45de5f8106176 53e674aa-e913-11ee-bb87-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=177349 Fakulteta za turizem 0 0 0