20.500.12556/DKUM-86759 Marketing v nogometnem klubu velesovo Marketing in the football club velesovo Nogometni klub Velesovo je športna organizacija, ki skrbi za razvoj mladih nogometašev ter tekmovanja vseh selekcij v slovenskih nogometnih ligah. Poleg tega, da izvaja program nogometne šole, je klub neposredno vpet v segment marketinga. V prvem delu bomo predstavili teoretične temelje marketinga, športnega marketinga ter natančneje opisali področje sponzorstva. V nadaljevanju bomo izpostavili probleme, s katerimi se klub sooča v zadnjih obdobjih. V drugem delu smo na podlagi rezultatov anketnega vprašalnika ter usmerjenih intervjujev oblikovali predlogo, ki bi lahko pripomogla k boljšemu delovanju marketinške službe NK Velesovo. Za ključni cilj zaključnega dela smo si zadali pripraviti rešitve na področju digitalnega marketinga s poudarkom na večji prepoznavnosti kluba ter učinkovitejšem izvajanju sponzorskih aktivnosti s pomočjo spletnih platform ter povečanju vpisa mlajših otrok v nogometno šolo. Menimo, da smo dosegli vse zastavljene cilje zaključnega dela. Football club Velesovo is a sport organisation with the primary task of developing young football players and competing in Slovenian football leagues in all age groups. In addition to the organisation of the football school program, the club is also active in marketing activities. The first part of the diploma presents the theoretic foundations of marketing, sports marketing and more specifically focuses on sponsorships. The next segment explains the problems the club has been facing in the last couple of years. Based on the results of the survey and targeted interviews, we prepared recommendations that could improve the functioning of the marketing department of Football club Velesovo. The recommendations are presented in the second part of the diploma. The final goal of the diploma was to present digital marketing solutions with emphasis on increased visibility of the club, more efficient implementation of sponsor activities on digital platforms and to increase the number of participants in the football school. We believe that we have attained all the objectives of the thesis. Marketing v športu sponzorstvo digitalni marketing Sport marketing sponsorship digital marketing true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2024-01-17 10:02:24 2024-03-20 09:15:45 2024-03-21 03:14:55 0000-00-00 00:00:00 2024 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 189589763 VS_Sankovic_Luka_2024.pdf VS_Sankovic_Luka_2024.pdf 1 3E5B2B90388354829AB11B2EBB7EAC72 f225bc703fca8b9a6a01b39bbc100505ad60b8b6f26157b18fe6804e6db25e32 53de2677-b63d-11ee-9c45-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=175406 Fakulteta za organizacijske vede 0 0 0