20.500.12556/DKUM-86765 When wine meets generation Z Generation Z refers to people born in the 90s and raised in the 2000s. They have several nicknames, for example Generation 2020, the Internet Generation, Digital Natives, Screensters, and Zeds. This generation is technologically smarter than the others are and prefers to communicate via social networks. This study is about the relationship between Generation Z and wine consumption. An online survey among students was conducted to achieve this aim. The study was conducted in November and December 2020, in several Central European countries among 123 students aged 18–15 years. The results showed that the majority of respondents consider their knowledge of wines to be mediocre. Most respondents drink wine several times a month and prefer white wine. They also like to drink pure wine or wine with sweet drinks, and, when selecting a bottle of wine, taste, smell, and price are the most important factors. More than 50% of respondents buy wine at supermarkets and only 36% in wineries or wine shops. Generation Z has just begun to participate in wine tourism. As a result, their knowledge will be further upgraded and their opinions will change over the years. wine wine consumption Generation Z wine tourism millennials vino vinski turizem generacija Z pivske navade true false true Univerza v Mariboru, Univerzitetna založba Angleški jezik Slovenski jezik Znanstveno delo 2024-01-17 10:45:04 2024-01-17 10:52:29 2024-01-18 03:47:31 0000-00-00 00:00:00 2022 0 0 Str. 145-157 2022 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 2022-10-28 338.48 125540099 127888131 Contemporary_issues_in_tourism_2022.pdf Contemporary_issues_in_tourism_2022.pdf 1 0B6A9A33D3D0851C0522E4D9B59C6007 60ecd29420a699844140330c3818f6382c5852c3cd27846ddf64308f4a5a4705 0966cea9-b51e-11ee-aaf4-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=175351 https://press.um.si/index.php/ump/catalog/book/722 1 18055fcd-b51d-11ee-aaf4-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=175350 Fakulteta za turizem Univerzitetna založba Univerze v Mariboru Contemporary Issues in Tourism 0 0 0