20.500.12556/DKUM-86768 Motivations for hosting on Airbnb the case of Slovenia The ‘platform economy’ has evolved over the years into a global phenomenon. The focus of this paper is the motivations of Slovene hosts to use the Airbnb platform. While Airbnb was originally optimistically discussed as an element of ‘the sharing economy’, it has become known as one of the key players of the ‘platform economy’, belonging to the area of the so-called capital platforms, which allow participation-based primarily based on ownership of capital. Our research amongst a sample of 103 officially registered accommodation providers in Slovenia has shown that Airbnb is the second-most used platform, on average bringing a third of income for the surveyed participants, while Booking.com brings about half of their income. Furthermore, the results show that monetary motives prevail among Slovene hosts. However, social and moral motives are also strongly expressed. These findings indicate that the perceived primary purpose of Airbnb is generating additional earnings due to a surplus of real estate capital. A higher share of income from hosting in comparison to other types of income is correlated with the expressed importance of monetary motives. In contrast, the prevalence of social motives is influenced by fear of loneliness, cultural openness, and hosts’ global prosociality. Airbnb motivation for accommodation provision sharing economy platform economy hospitality Slovenia Airbnb prenočišča deljena ekonomija provizije nastanitve gostoljubnost Slovenija true false true Univerza v Mariboru, Univerzitetna založba Angleški jezik Slovenski jezik Znanstveno delo 2024-01-17 11:35:32 2024-01-17 11:48:05 2024-02-22 10:55:18 0000-00-00 00:00:00 2022 0 0 Str. 203-220 2022 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 2022-10-28 338.48(497.4) 125540099 127897347 Contemporary_issues_in_tourism_2022.pdf Contemporary_issues_in_tourism_2022.pdf 1 6AA1FF0C282112606EE092E059BF6BF3 ef01b2aa9be73222adc4ca6dee9eb6b9fcd173c83f81ea62d7364b6dfa7f72a0 b5f9c1cf-b525-11ee-aaf4-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=175360 https://press.um.si/index.php/ump/catalog/book/722 1 2799155b-b524-11ee-aaf4-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=175359 Fakulteta za turizem Univerzitetna založba Univerze v Mariboru Contemporary Issues in Tourism 0 0 0