20.500.12556/DKUM-86804 Strateške možnosti rasti podjetja x: analiza generične in diverzificirane rasti Strategic growth options for company x: analysis of generic and diversified growth V magistrskem delu smo preučevali strategije rasti v podjetju X. Obravnavano podjetje se v glavnem ukvarja z elektro inštalacijami in je na trgu prisotno že 28 let. Magistrsko delo je sestavljeno iz dveh delov; teoretičnega in aplikativnega. V teoretičnem delu smo obravnavali faze razvoja podjetja in koncepte ter strategije rasti v podjetju. Povzeli smo definicije različnih avtorjev in jih med seboj primerjali. Opisali smo značilnosti generične in diverzificirane rasti in izpostavili nevarnosti, ki lahko pretijo podjetju ob njegovi rasti. Pojasnili smo še ostale izvedbene rasti v podjetju in našteli možnosti povezovanja z ostalimi podjetji, za boljši konkurenčni položaj. Nato smo se dotaknili še ekonomskih kazalnikov v podjetju, ki so pomembni pri ocenjevanju uspešnosti njegovega poslovanja. V drugem, aplikativnem delu naloge smo zbrana teoretična izhodišča uporabili na primeru podjetja X. Po osnovni predstavitvi podjetja, smo zanj sestavili vizijo in politiko podjetja, ki smo jo lahko določili na podlagi intervjuja s lastnikom. Za podjetje X smo izdelali SWOT matriko, nato pa s pomočjo orodja GVIN opravili konkurenčno analizo. S tem smo ugotovili, da je podjetje X v svoji panogi in regiji konkurenčno ostalim. Po konkurenčni je sledila še tržna analiza, ki je pokazala, da podjetje X kljub svoji mikro obliki, posluje uspešno. V nadaljevanju smo za podjetje X s pomočjo intervjuja povzeli dosedanjo generično in diverzificirano rast, nato pa zapisali nadaljnje potencialne strateške možnosti. Strateške možnosti smo ocenili na podlagi različnih vidikov in izbrali tri najboljše, ki bi jih podjetje X lahko implementiralo v prihodnje. Magistrsko delo smo zaključili z napotki za implementacijo teh strategij. Podjetju X bomo z izdelavo magistrske naloge pomagali pri ustvarjanju novih strateških možnosti za razširitev poslovanja in nadaljnjo rast. In the Master's thesis we studied growth strategies in company X. The company works mainly in the field of electrical installations and has been on the market for 28 years. The master thesis consists of two parts; theoretical and practical. The theoretical part deals with the phases of the company's development and the concepts and growth strategies of the company. We have summarised the definitions of different authors and compared them with each other. We have described the characteristics of generic and diversified growth and highlighted the dangers that may face a firm as it grows. We have also explained the other ways in which growth can be implemented in a company and listed the possibilities of integrating with other companies to improve its competitive position. We then went on to look at the economic indicators in a company that are important in assessing the performance of its business. In the second, practical part of the thesis, we applied the theoretical background to the case of company X. After a basic introduction of the company, we composed a vision and a policy for the company, which we were able to determine on the basis of an interview with the owner. We created a SWOT matrix for company X and then carried out a competitive analysis using the GVIN tool. This allowed us to determine that company X is competitive with other companies in its industry and region. The competitive analysis was followed by a market analysis, which showed that, despite its micro format, company X is doing well in business. In the following, we summarised the generic and diversified growth so far through an interview, and then wrote down further potential strategic options. We evaluated the strategic options from different perspectives and selected the three best ones that Company X could implement in the future. We concluded the master thesis with guidance on how to implement these strategies. The master thesis will help Company X to create new strategic options to expand its business and grow further. rast podjetja strategije rasti generična rast diverzificirana rast strateške možnosti company growth growth strategies generic growth diversified growth strategic options true true false N. Skrivarnik Slovenski jezik Angleški jezik Magistrsko delo/naloga 2024-01-22 10:29:10 2024-04-22 11:12:55 2024-04-23 03:12:26 0000-00-00 00:00:00 2024 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.412 193334787 MAG_Skrivarnik_Nina_2024.pdf MAG_Skrivarnik_Nina_2024.pdf 1 208BC459B2DA203F9CCDF675170AD35B ce7ee309f02016614b0e011472e590ca8d571b58ded307835e3846b9fcac8d66 4c98b990-e6f1-11ee-9087-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=177140 Ekonomsko-poslovna fakulteta 0 0 0