20.500.12556/DKUM-86818 Evropska direktiva o avdiovizualnih medijskih storitvah in video na zahtevo magistrsko delo European audiovisual media services directive and video on demand Magistrsko delo se osredotoča na revizijo evropske direktive in spremembe, ki jih le-ta s seboj prinaša. Zaradi hitro rastočih portalov za deljenje videa in ponudnikov videa na zahtevo se spreminjajo navade gledalcev ter medijska krajina. Posledično je bila, z namenom enačenja trga linearnih in nelinearnih medijskih vsebin, Evropska Unija primorana direktivo spremeniti. Osnovni namen naloge je ugotoviti, kakšne spremembe prinaša nova direktiva in kako se z njo soočajo slovenski ponudniki na zahtevo. Naloga v empiričnem delu analizira seznanjenost Slovencev z videom na zahtevo, njihovo uporabo in navade občinstva. Prav tako iz poglobljenih intervjujev preučuje vpliv nove direktive na slovenske ponudnike videa na zahtevo. Rezultati raziskave so pomembni, saj nam bodo pokazali, ali tudi Slovenci sledimo hitro rastočim trendom modernizacije in spremljanja vsebin preko alternativnih sprejemnikov, kot so mobilni telefoni in tablični računalniki, ter kako se z novimi pravili in konkurenco na trgu soočajo ponudniki. Z raziskavo želimo prispevati k boljšemu razumevanju platform s pretočnimi vsebinami in njihovih uporabnikov. The master's thesis delves into the revision of European directive and the changes it brings. Fast growing video sharing platforms and video on demand providers are changing the way individuals access and view media content. Thus, the European Union had no choice but to revise the directive with the purpose of equalising the linear and non-linear media markets. The primary objective of this thesis is to determine the changes that the revised directive will bring and how the Slovenian video on demand providers are handling it. The empiric part of the thesis analyses familiarity of Slovenians with video on demand, its use, and the viewing habits. It assesses, from the interviews with Slovenian on demand providers, the influence of the new directive on Slovenian on demand providers. The results are crucial for comparison of Slovenian views with the rest of the world and how this small country is following the fast-growing trends of modernisation and viewing content through alternative options such as mobile phones and tablet computers. It also shows how Slovenian on demand providers are dealing with the new directive and the competition on the market. The goal of the thesis is to showcase a better understanding of streaming content platforms and its users. video na zahtevo evropska direktiva navade gledalcev video on demand European directive viewing habits true true false [D. Bajde] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2024-01-23 09:15:20 2024-04-02 12:29:31 2024-04-27 03:32:45 0000-00-00 00:00:00 2024 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (VII, 126 f.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 07:316.774(043.2) 193996803 MAG_Bajde_Domen_2024.pdf MAG_Bajde_Domen_2024.pdf 1 D0C9C560A1E412D84CADEC30918E8CB6 ac3760f01fc2560bfd142984ea9944a3f4882720102e603242f0cd11f87c2325 0642a2b8-eda7-11ee-9759-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=177613 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0