20.500.12556/DKUM-86840 When the customer and the wine shelf meet factors of ethnocentrism when selecting a bottle of wine This study examines the importance of wine characteristics when choosing wine, such as the shape and colour of the bottle, type of wine cork, information on the wine label, price and ethnocentrism. Three research questions were proposed in this paper. A quantitative online survey in the form of 458 participants was carried out in Slovenia. Participants were asked questions relating to their wine consumption behaviour. The results of this study show the Spearman's correlation coefficient between ethnocentrism and country-of-origin importance. These findings benefit winemakers who want to improve their wine sales and learn what characteristics of the wine label are significant. buying selling wine consumer wine market wine label communication nakup prodaja vino potrošnik vinski trg vinska znamka komunikacija true false true Univerza v Mariboru, Univerzitetna založba Angleški jezik Slovenski jezik Znanstveno delo 2024-01-24 13:18:34 2024-01-24 13:25:30 2024-01-25 03:23:49 0000-00-00 00:00:00 2021 0 0 Štr. 1-16 Št. 21, št. članka 12098 Letn. 13 2021 0000-00-00 Zaloznikova Objavljeno NiDoloceno 2021-10-15 2021-11-01 2021-11-02 658.89:663.2(497.4) 83214595 10.3390/su132112098 2071-1050 When_the_customer_and_the_wine_shelf_meet_Petek_2021.pdf When_the_customer_and_the_wine_shelf_meet_Petek_2021.pdf 1 A1A27388AD1D9C5D936BFB3B24BCCCCD ccc18850ed4b7ce9bd25fbbb8962ef1d1aed992587edb964b79ae20405187c33 7b502fc8-bab3-11ee-abc5-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=175547 https://doi.org/10.3390/su132112098 0 8d470085-bab3-11ee-abc5-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=175548 Fakulteta za turizem Fakulteta za kmetijstvo in biosistemske vede 0 0 0