20.500.12556/DKUM-86928 Primerjalna analiza poslovne uspešnosti hotelirstva primer Slovenija Comparative Analysis of the Business Success in the Hotel Industry Slovenia Case Study Iz leta v leto se pomen turizma na mednarodni in nacionalni ravni krepi,tako v deležu BDP, zaposlenosti, izvoza in naložb. Eden najpomembnejših omejitvenih dejavnikov turističnih zmogljivosti države so nastanitvene zmogljivosti, kar v mednarodnem hotelirstvu običajno merimo s številom hotelskih sob (USALI). Soba je tudi uveljavljena kategorija za merjenje uspešnosti poslovanja na osnovi denarnih in nedenarnih mer. Prispevek analizira dosežke hotelirstva v Sloveniji med leti 2008 in 2017 iz podatkov SURS in Ajpes na osnovi izbranih denarnih in nedenarnih kazalnikov uspešnosti na zaposlenega in na sobo. Iz rezultatov je razvidno, da število nočitev in čistih prihodkov od prodaje ne narašča sorazmerno glede na zaposlenega in glede na sobo. Prav tako vrednost kazalnikov uspešnosti poslovanja dosega v povprečju večjo rast glede na zaposlenega, kot glede na sobo. Iz raziskave sklepamo, da je zahtevnejšemu gostu potrebno ponuditi več vsebin, ki zahtevajo drugačna znanja zaposlenih, več vlaganj v nadstandardne produkte, ki bodo generirali višjo dodano vrednost tako na zaposlenega, kot na poslovni učinek – sobo. Every year, the importance of tourism at international and national level is strengthened in the share of GDP, employment, exports and investment. One of the most important restrictive factors of the national tourism capacities are accommodation facilities, which is in the international hotel industry usually measured with the number of hotel rooms (USALI). The room is also an established category for measuring the performance of operations on the basis of monetary and nonmonetary measures. The paper analyzes the achievements of the hotel industry in Slovenia between 2008 and 2017. For this study, SURS and Ajpes data were analysed based on selected monetary and non-monetary performance indicators per employee and per room. The results show that the number of overnight stays and net sales revenues does not increase proportionally regarding to the employee and the room. Also, the value of performance indicators achieves on average a higher growth regarding to the employee, as compared to the room. We conclude from the survey that more content that requires different knowledge of employees need to be offered to more demanding guests. Beside that, there should be more investments in superior products, which will generate higher added value per employee and per room. turizem hotelirstvo ekonomski pomen merjenje uspešnosti poslovanja denarne mere nedenarne mere Slovenija tourism hotel industry economic significance measuring business performance monetary measures non-monetary measures Slovenia true false false Univerza v Mariboru, Univerzitetna založba Slovenski jezik Angleški jezik Znanstveno delo 2024-01-29 15:34:05 2024-01-29 15:44:09 2024-01-30 03:10:56 0000-00-00 00:00:00 2019 0 0 Str. 387-399 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 2019-03-18 338.488.2:640.4 96328449 2048296787 Ekosistem_organizacij_v_dobi_digitalizacije_Ivankovic_2019.pdf Ekosistem_organizacij_v_dobi_digitalizacije_Ivankovic_2019.pdf 1 6F42BE490C934E1BB9D64FE7D0FDFB74 752de3b0d2c016c26f31b02077e4781958ebfe1be0dd0099874735e7b0d1c884 cbaa3135-beb3-11ee-aae6-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=175747 https://doi.org/10.18690/978-961-286-250-3 0 75924d6d-beb3-11ee-aae6-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=175746 Fakulteta za turizem Univerzitetna založba Univerze v Mariboru Ekosistem organizacij v dobi digitalizacije 0 0 0