20.500.12556/DKUM-87054 Uporaba in uspešnost 'meme' marketinga kot metode pozicioniranja na trgu magistrsko delo The use and success of meme marketing as a positioning marketing method Marketing je pomemben aspekt uspešnosti podjetja. Za trenutno informacijsko dobo je bil ključnega pomena razvoj interneta, ki se lahko razume za enega najpomembnejših izumov človeštva. Vsako podjetje stremi k čim večji uspešnosti, kar se najbolj izraža v dobičku. Tukaj nastopi vloga marketinga, ki se je v zadnjih letih in z razvojem tehnologije prevesil iz metod oglaševanja v tradicionalnih medijih v metode oglaševanja v digitalnih medijih. Podjetja se morajo priučiti ciljnega oglaševanja in uporabe aktualnih popularnih kultur, kar so v letih postali internetni memi. V nalogi smo ugotovili, da so internetni memi v Sloveniji že prisotni in poznani. Rezultati ankete so pokazali, da internetni memi lahko postanejo zanimivo marketinško sredstvo za boljše pozicinoniranje na trgu, če je ciljna skupina mlajša. Marketing is an important aspect of a company's success. The development of the Internet, which can be considered one of the most important inventions of mankind, has been crucial to the current information age. Every company strives to be as successful as possible, which is best reflected in profits. This is where the role of marketing comes in, which in recent years and with the development of technology has shifted from advertising methods in traditional media to advertising methods in digital media. Companies need to learn how to target advertising and how to use current popular cultures which over the years have become Internet memes. The thesis concludes that internet memes are already present and familiar in Slovenia. The results of the survey showed that internet memes can become an interesting marketing tool for better positioning in the market if the target group is younger. marketing internetni meme pozicioniranje na trgu marketing internet memes market positioning true true false [M. Potočnik] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2024-02-13 15:31:48 2024-03-19 10:30:22 2024-04-27 03:33:09 0000-00-00 00:00:00 2024 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (X, 77 f.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.11:077(043.2) 194023171 MAG_Potocnik_Mitja_2024.pdf MAG_Potocnik_Mitja_2024.pdf 1 6844542EBC646AF507E6A21B7BCD5AF3 5d2d2bf40550f0fbdabe1650e4550330df5e58df6f220ddbafb2241082e48df3 143fbbdc-cbfc-11ee-be42-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=176193 MAG_Potocnik_Mitja_2024.zip MAG_Potocnik_Mitja_2024.zip 1 83F7013A6FC9135E80474B6E005C7986 45d35d5fc5aacb9642ee43dc3a8b8a4f8aa15e2861652c8777737885e9cc5d93 d7101dda-ca7d-11ee-b838-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=176123 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0