20.500.12556/DKUM-87071 Internacionalizacija telekomunikacijskega podjetja na hrvaški trg Internationalization of a telecommunications company on the croatian market Magistrsko delo je sestavljeno iz dve delov, in sicer teoretičnega in praktičnega dela. V teoretičnem delu smo spoznavali pojem internacionalizacije in njegove teorije, spoznali smo spodbude s strani države za internacionalizacijo v Sloveniji in kako poteka internacionalizacija telekomunikacijske industrije. Drugi del teoretičnega dela pa je bila analiza okolja, kjer smo preučili PEST analizo, analizo ožjega okolja oziroma Porterjev model petih silnic ter SWOT analizo. Drugi oziroma praktični del pa je sestavljen iz analize telekomunikacijskega trga, kjer smo raziskali začetke telekomunikacije, nato pa napovedi za mobilno telefonijo, kaj nas čaka v prihodnjih letih. Izbrskali smo podatke o uporabi mobilnega telefona, za katere namene ga uporabniki najbolj uporabljajo in kako imajo uporabniki mobilnih telefonov na Hrvaškem svojo napravo zaščiteno ter ali jo sploh imajo. Sledila je predstavitev izbranega podjetja Sgerm d. o. o., kjer smo spoznali podjetje od začetkov do danes in kakšne so bile bistvene spremembe v poslovanju skozi leta delovanja. Teoretično predstavljene analize okolja smo izvedli tudi na primeru podjetja, kjer smo ugotovili, kakšni so politični, ekonomski, sociokulturni in tehnološki dejavniki za podjetje, kakšno je stanje s konkurenco in kakšne ima prednosti, slabosti, priložnosti ter nevarnosti. Na osnovi pridobljenih podatkov iz analiz smo zapisali našo odločitev o vstopu na trg, da je hrvaški trg primeren za prvo internacionalizacijo zaradi večine prednosti in priložnosti, usmerjenih v prid podjetja. The master's thesis consists of two parts: theoretical and practical part. In the theoretical part, we learned about the concept of internationalization and its theory, we learned about the incentives of the state for internationalization in Slovenia and how the internationalization of the telecommunications industry is carried out. The second part of the theoretical part was the analysis of the environment, where we examined the PEST analysis, analysis of the narrower environment or Porter's model of five forces, and SWOT analysis. The second or practical part consists of an analysis of the telecommunications market, where we investigated the beginnings of telecommunications, and then forecasts for mobile telephony, what awaits us in the coming years. We extracted data on the use of mobile phone, for what purposes users use it the most, and how in Croatia mobile phone users have their device protected and whether they have it at all. This was followed by a presentation of the selected company Sgerm d. o. o., where we got to know the company from the beginning to the present day and what were the significant changes in business over the years of operation. The previously theoretically presented environmental analyses were now also carried out on the example of a company, where we determined what are the political, economic, sociocultural and technological factors for the company, what is the situation with the competition, and what and what advantages, disadvantages, opportunities and threats it has. Based on the data obtained from the analyses, we wrote down our decision on entering the market, which read positively that the Croatian market is suitable for the first internationalization, due to most of the advantages and opportunities focused on the benefit of the company. internacionalizacija telekomunikacija analiza okolja SWOT analiza PEST analiza Porterjev model petih silnic. internationalization telecommunications environmental analysis SWOT analysis PEST analysis Porter's five-force model true true false L. Gorić Slovenski jezik Angleški jezik Magistrsko delo/naloga 2024-02-15 08:56:22 2024-04-22 11:01:18 2024-04-23 03:12:29 0000-00-00 00:00:00 2024 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.944:621.39 193331459 MAG_Goric_Lejla_2024.pdf MAG_Goric_Lejla_2024.pdf 1 9BE69C7204A21C57A6A449F68BAABE9D f4fa486aedff03d4daa9ce9dc944a9f3a1178502a645bd376549ea8428116b2a fad6a8c6-df19-11ee-8889-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=176645 Ekonomsko-poslovna fakulteta 0 0 0