20.500.12556/DKUM-87399 Percepcija luksuza med glamping ponudniki magistrsko delo Perception of luxury among glamping providers Zaključno delo se nanaša na razumevanje definicije luksuza s strani slovenskih glamping ponudnikov. Pojem luksuz v osnovi predstavlja visok nivo materialne dobrine ali storitve, vendar se pojavlja vprašanje, ali je v sodobnem času le prestižna ponudba človeškega vira tista, ki tvori luksuz. Živimo v stresnem času, v katerem iščemo pobeg iz vsakdana, kar se vse pogosteje odraža v obliki pobega v drugačno okolje in z željo po doživetju. Prav takšna lokacija in takšno doživetje sta lahko potencialna luksuzna elementa, na podlagi katerih v delu opredeljujemo, ali ju tovrstni ponudniki tako tudi prepoznavajo in vključujejo v svojo ponudbo. V sklopu opisanega se med drugim osredotočamo na dejstvo, ali slovenski glamping ponudniki prepoznavajo potrebe svojih gostov in jim zagotovijo iskani luksuz. Luksuz je namreč pojem subjektivnega vidika, torej posamezniki si ga lahko razlagamo različno, denimo kot prestižno namestitveno kapaciteto ali pa kot zgolj atraktivno lokacijo oziroma edinstveno doživetje. Master´s thesis refers to power of understanding definition ˝luxury˝ from side of Slovene glamping providers. Basically, the term luxury implies high level of material goods or services, but there is a question whether in present time is only prestigious the offer of a human source, which is creating luxury. We live in the stresses of modern life and try to find an escape from everyday life. This is more and more frequently reflecting in the form of escape to different environment and wish for new life experience and adventure. Furthermore, just another location and life experience can be potential luxury elements upon which it is defined in the thesis if the glamping providers recognize them and include in their offer. In other words, luxury is the term involving subjective perspective which can be interpreted differently, such as prestigious accommodation capacity or as merely attractive location and single life experience. Therefore, within afore mentioned we also focus on the fact if the Slovene glamping providers recognize needs of their guests and if they ensure them required type of luxury. glamping kampiranje luksuz doživetje narava glamping camping luxury adventure nature true true false [J. Pokorny] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2024-03-15 16:46:57 2024-04-19 10:44:34 2024-04-20 03:28:36 0000-00-00 00:00:00 2024 0 Maribor 0 Brežice 78 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.488.2:796.54:316.473(043.2) 193144067 MAG_Pokorny_Jan_2024.pdf MAG_Pokorny_Jan_2024.pdf 1 5F0FCA5803C251C76842B197DE471498 25a13991f50b3160a9e639d0cfadfabde4bd016bb45d2854b61ae969275c5f98 bc16ba80-e2e6-11ee-9bc5-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=176917 Fakulteta za turizem 0 0 0