20.500.12556/DKUM-87689 Življenjski slog generacije Z in njen odnos do zdrave prehrane diplomsko delo Generation Z Lifestyle and its Attitude towards Healthy Eating Cilj raziskave je bil identificirati odnos slovenskih potrošnikov v starostni skupini 18-26 let do uživanja zdrave prehrane kot tudi prepoznavanje ključnih dejavnikov pri nakupu živil. V nalogi smo ugotavljali, ali generacija Z živi zdrav življenjski slog. Na osnovi spletne ankete, ki smo jo izvedli marca 2023 med 246 slovenskimi potrošniki, smo ugotovili, da med najbolj zdrava živila uvrščajo žita, oreščke in semena, ribe in njene izdelke, med, sadje, zelenjavo ter mineralno vodo. Poleg tega je raziskava identificirala štiri latentne faktorje, ki jih potrošniki upoštevajo pri nakupu zdrave hrane, in sicer: izvor in pozitivni učinki na zdravje (12,1 % celotne variabilnosti), marketing (11,8 %), cena in podpora pri nakupu in pripravi (9,4 %) ter senzorične lastnosti (7,9 %). Velika večina mladih meni, da živijo v varnem okolju (87 %) in da redno hidrirajo svoje telo (65 %). Glede na rezultate lahko trdimo tudi, da se skoraj tretjina mladih ukvarja s športom, da redno telovadi, skrbi za svoje duševno zdravje in se redno utrjuje. Najslabše rezultate smo zabeležili pri trditvah, ki se nanašata na redno uživanje zdrave hrane in na redno razstrupljanje telesa. Raziskava daje pomemben vpogled v vedenje in dojemanje mladih do zdrave prehrane v Sloveniji. Rezultati zagotavljajo dragocene informacije za proizvajalce živil in prehranskih izdelkov v smislu trženja in komunikacijske strategije. Poleg tega lahko oblikovalci politike uporabijo posredovane informacije za spodbujanje pomena javnega zdravja v družbi. The aim of the study was to identify the attitude of Slovenian consumers in the age group of 18-26 towards healthy eating, as well as to recognize key factors in food purchasing. Additionally, the study investigated whether Generation Z follows a healthy lifestyle. Based on an online survey conducted in March 2023 among 246 Slovenian consumers, it was found that the foods most commonly perceived as healthy include grains, nuts and seeds, fish and its products, honey, fruits, vegetables, and mineral water. Additionally, the study identified four latent factors that consumers consider when purchasing healthy food, namely: origin and positive health effects (12.1% of total variability), marketing (11.8%), price and support in purchasing and preparation (9.4%), and sensory properties (7.9%). A large majority of young people believe that they live in a safe environment (87%) and regularly hydrate their bodies (65%). According to the results, it can also be asserted that nearly a third of young individuals engage in sports, exercise regularly, take care of their mental health, and regularly strengthen themselves. The least favorable results were observed in statements related to regular consumption of healthy food and regular detoxification of the body. The research provides valuable insights into the behavior and perception of young people towards healthy eating in Slovenia. The results offer valuable information for food product manufacturers in terms of marketing and communication strategies. Additionally, policymakers can use the provided information to promote the importance of public health in society. zdrava prehrana življenjski slog mladi potrošnja Slovenija healthy food lifestyle youth consumption Slovenia true true false V. Bedrač Slovenski jezik Angleški jezik Diplomsko delo/naloga 2024-03-21 18:24:36 2024-04-10 13:22:38 2024-04-11 03:57:44 0000-00-00 00:00:00 2024 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (XI, 71 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 613.2:316.728-053.81(497.4)(043.2)=163.6 192064003 UN_Bedrac_Valentina_2024.pdf UN_Bedrac_Valentina_2024.pdf 1 95829BE868D511C8278786F293F9BCFE 9c8041af2597e14a8cd9d7f3086708d7523ff04f675fca37d1dedb7303bdc5c4 48c453e9-f64f-11ee-9d31-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=178094 Fakulteta za kmetijstvo in biosistemske vede 0 0 0