20.500.12556/DKUM-87727 An experimental investigation of BPMN-based corporate communications modeling Purpose Despite corporate communications having an immense impact on corporate success, there is a lack of dedicated techniques for their management and visualization. A potential strategy is to apply business process management (BPM) approach with business process model and notation (BPMN) modeling techniques. Design/methodology/approach The goal of this study was to gain empirical insights into the cognitive effectiveness of BPMN-based corporate communications modeling. To this end, experimental research was performed in which subjects tested two modeling notations – standardized BPMN conversation diagrams and a BPMN extension with corporate communications-specific concepts. Findings Standard conversation diagrams were demonstrated to be more time-efficient for designing and interpreting diagrams. However, the subjects made significantly fewer mistakes when interpreting the diagrams modeled in the BPMN extension. Subjects also evolved positive perceptions toward the proposed extension. Practical implications BPMN-based corporate communications modeling may be applied to organizations to depict how formal communications are or should be performed consistently, effectively and transparently by following and integrating with BPM approaches and modeling techniques. Originality/value The paper provides empirical insights into the cognitive effectiveness of corporate communications modeling based on BPMN and positions the corresponding models into typical process architecture. corporate communication BPMN controlled experiment conversation diagrams cognitive effectiveness modeling komunikacija modeliranje konverzacija korporativno komuniciranje nadzorovani eksperiment pogovorni diagrami kognitivna učinkovitost true false true MCB University Press Angleški jezik Slovenski jezik https://www.emerald.com/insight/publication/issn/1463-7154 Članek v reviji 2024-03-26 11:34:56 2024-03-26 11:52:55 2024-05-21 11:13:39 0000-00-00 00:00:00 2023 0 0 Str. 1-24 Št. 8 Letn. 29 Jan. 2023 0000-00-00 Zaloznikova Objavljeno NiDoloceno 2022-08-01 2022-12-19 2023-01-18 659.2:004 138931203 10.1108/BPMJ-08-2022-0362 1463-7154 Polancic-2023-An_experimental_investigation_of.pdf Polancic-2023-An_experimental_investigation_of.pdf 1 388EA136463F9A3495A660BA0F860B42 84470160a0ebe9b148fea79e89b04bf253d58de7243d2a3543805dfc38f9f846 2736c867-eb5e-11ee-adef-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=177411 https://www.emerald.com/insight/content/doi/10.1108/BPMJ-08-2022-0362/full/html 0 31f9919d-eb5e-11ee-adef-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=177412 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0