20.500.12556/DKUM-88598 Vpeljava sistema crm v podjetja skupine Ulbrich diplomsko delo Implementation of the crm system in Ulbrich group companies Zaradi vse kompleksnejših poslovnih okolij in napredka tehnologije na vseh področjih življenja in s tem tudi poslovanja so podjetja dandanes pod stalnim pritiskom razvoja in digitalizacije. To diplomsko delo se nanaša specifično na vpeljavo sistema za upravljanje odnosov s strankami (CRM) v podjetja skupine Ulbrich Group. V prvem delu diplomskega dela so predstavljeni sistemi CRM na teoretičnem nivoju, vse od njihove opredelitve pa do arhitekture in delovanja teh sistemov. V drugem delu se diplomsko delo osredotoči na specifični primer vpeljave sistema CRM v dejansko skupino podjetij. Prikazani so postopki vpeljave takšnega sistema, vse od določitev potreb in zahtev, analize ponudnikov, same integracije in pa izobraževanja zaposlenih. Predstavljena je tudi integracija sistema CRM s preostalimi poslovno-informacijskimi sistemi v podjetju, kjer spoznamo tudi razloge za potrebo po integraciji različnih sistemov. V zaključku je predstavljen tudi vpogled v delujoč sistem, kjer sta vidna prikaza zbranih informacij o aktivnostih zaposlenih. Since the ever more complex business environments and constant development of technology in all parts of our lives including business, all companies are under constant pressure to keep evolving and digitalizing. This diploma work focuses on a specific case of customer relationship management (CRM) system integration into all Ulbrich Group companies. In the first part of this diploma work, we get to know CRM systems on a theoretical level, from definitions to architecture and operations. In the second part, this diploma work focuses on the specific case of CRM system integration into all Ulbrich Group companies. Described we can find processes of determining the needs and requirements, analyzing different solution providers, integrating the final system, and also educating the employees. Presented is also the integration of the CRM system with existing business information systems, where also the reasons and needs for such integrations are described. At the end, there is also a glimpse into the operational system, where different views of employee activities are presented. vpeljava integracija sistemov CRM prenos informacij preglednost informacij implementation systems integration CRM transfer of information transparency of information true true false [J. Helbl] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2024-05-15 11:56:29 2025-10-29 14:52:27 2025-12-20 03:17:32 0000-00-00 00:00:00 2024 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (IX, 41 f.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658:005.346(043.2) 262356739 Diplomsko_delo_Helbl_Jure_zadnja.pdf Diplomsko_delo_Helbl_Jure_zadnja.pdf 1 F9A941C3B4598E80EF38E5D8EDD80D1D 20a5d03b4cdfc394d39c07fe35f6dd9b7b1a675441d24233c5dfd4e85ec4c21d 70ec4ad3-b4ce-11f0-852c-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=200259 Fakulteta za strojništvo 0 0 0