20.500.12556/DKUM-88752 Učinkovitost komuniciranja Policijske uprave Maribor z javnostmi na primeru družbenega omrežja Facebook magistrsko delo The Effectiveness of Communication Between the Maribor Police Directorat and the Public on the Example of Facebook Pomen odnosov z javnostmi organizacij v javnem sektorju je v dobi družbenih medijev vse večji. Učinkovitost komuniciranja na družbenih omrežjih je tesno povezana z odzivi uporabnikov. V tej magistrski nalogi so bile preučene objave Policijske uprave Maribor na Facebooku, s kvantitativnimi metodami pa prepoznani dejavniki, ki povečujejo uporabniško angažiranost. Ugotovili smo, da k temu pripomoreta izogibanje pretiranemu kombiniranju tipov objav in načrtovanje objav v jutranjih urah. Obveščanje o operativnem delu policije in pozivanje k pomoči pri zbiranju informacij povečujeta število delitev objave med uporabniki. The importance of public relations for organizations in the public sector is increasingly significant in the era of social media. The effectiveness of communication on social networks is closely linked to user responses. In this master's thesis, Facebook posts by the Maribor Police Directorate were scrutinized using quantitative methods to identify factors that increase user engagement. It was found that avoiding excessive mixing of post types and scheduling posts in the morning hours contribute to this increase. Informing about the operational work of the police and appealing for assistance in gathering information increases the number of shares among users. Policijska uprava Maribor komuniciranje odnosi z javnostmi družbena omrežja Police Directorate Maribor Communication Public relations Social media true true false [V. Pajer] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2024-05-22 15:08:19 2024-07-11 14:47:57 2024-08-10 03:46:59 0000-00-00 00:00:00 2024 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (IX, 76 f.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 077.5:659.4(043.2) 203999747 MAG_Pajer_Vid_2024.pdf MAG_Pajer_Vid_2024.pdf 1 D1D83AB5263114B3857583E64809AF19 77f3a93dde3dfc941391efc6022b8f919a77309929ee86bc53769e84cab887a6 4b4218ac-183d-11ef-8ccf-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=179628 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0