20.500.12556/DKUM-88965 Digitalizacija v storitveni in trgovinski dejavnosti Digitalisation in service and trade Magistrska naloga se osredotoča na digitalno transformacijo v storitvenem in predvsem v trgovinskem sektorju. Digitalizacija je ključni proces, ki omogoča organizacijam v teh sektorjih, da sledijo hitrim spremembam in zahtevam trga, kar povečuje njihovo konkurenčnost, učinkovitost in inovativnost. Storitvena dejavnost je sektor gospodarstva, ki ponuja različne storitve, kot so svetovanje, popravila, izobraževanje in oskrba. Trgovinska dejavnost pa je dejavnost nakupa in prodaje blaga ali storitev, ki vključuje različne procese, kot so obdelava, predelava ali dodelava. V nalogi smo raziskali, kako digitalne tehnologije spreminjajo načine delovanja, poslovanja in interakcije s strankami ter kako se organizacije prilagajajo tem spremembam. Osredotočili smo se na konkretne izzive, ki jih prinaša digitalna transformacija, kot so prilagajanje poslovnih modelov, obvladovanje čakalnih vrst in izboljšanje zadovoljstva strank. V raziskavi smo dobili vpogled na vpliv digitalne transformacije na delovanje organizacij v storitvenem sektorju, s poudarkom na trgovinski dejavnosti ter boljše razumeli, kako se organizacije lahko prilagodijo in izkoristijo te spremembe za izboljšanje delovanja in zadovoljevanje potrošniških potreb. Digitalizacija je ključna za ohranjanje konkurenčnosti trgovinskih podjetij, saj izboljšuje učinkovitost internih procesov, prilagodljivost tržnim trendom, in uporabniško izkušnjo strank, čeprav zahteva stalno prilagajanje tehnologijam in usposabljanje zaposlenih. Kljub izzivom, kot so varnostna vprašanja in potreba po nenehnih inovacijah, so koristi digitalizacije, kot sta zmanjšanje čakalnih vrst in širši geografski doseg, bistvene za dolgoročni uspeh podjetij v hitro spreminjajočem se poslovnem okolju. The master's thesis focuses on digital transformation in the service sector and especially in the trade sector. Digitization is a key process that enables organizations in these sectors to keep up with rapid changes and market demands, increasing their competitiveness, efficiency and innovation. The service industry is a sector of the economy that offers a variety of services such as consulting, repair, education and care. Commercial activity is the activity of buying and selling goods or services, which includes various processes such as processing, processing or finishing. In the assignment, we investigated how digital technologies change the ways of operation, business and interaction with customers and how organizations adapt to these changes. We focused on concrete challenges brought about by digital transformation, such as adapting business models, managing queues and improving customer satisfaction. In the research, we gained insight into the impact of digital transformation on the operation of organizations in the service sector, with an emphasis on trade activities, and better understood how organizations can adapt and take advantage of these changes to improve operations and meet consumer needs. Digitization is key to maintaining the competitiveness of trading companies, as it improves the efficiency of internal processes, adaptability to market trends, and customer user experience, although it requires constant adaptation to technologies and employee training. Despite challenges such as security issues and the need for constant innovation, the benefits of digitization, such as reduced queues and wider geographic reach, are essential for the long-term success of companies in a rapidly changing business environment. Digitalizacija storitvena dejavnost trgovinska dejavnost digitalna transformacija. Digitalisation services trade digital transformation. true true false N. Vozlič Slovenski jezik Angleški jezik Magistrsko delo/naloga 2024-06-01 21:57:22 2024-07-16 13:28:12 2024-07-17 04:03:47 0000-00-00 00:00:00 2024 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.6:005 201951747 MAG_Vozlic_Nastja_2024.pdf MAG_Vozlic_Nastja_2024.pdf 1 62C29509D9E56215FDBA1A1ED028EBB8 2da3f201bab4e6e8cfd52912a88f34ff26c4f2b9ce53cd16ee80bc02e5804e2f 1affe537-388a-11ef-9e98-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=181015 Ekonomsko-poslovna fakulteta 0 0 0