20.500.12556/DKUM-89366 Možni pristopi k povečanju članstva v Območni obrtno-podjetniški zbornici Velenje Possible approaches to increase membership in the Regional chamber of crafts and entrepreneurship Velenje Zadovoljstvo potrošnikov je zagotovo eden najbolj zaželenih rezultatov odnosa med podjetjem in potrošnikom. V magistrski nalogi smo preučevali možne pristope k povečanju članstva v Območni obrtno-podjetniški zbornici Velenje. Namen naloge je pridobiti podatke, ki bi zbornici pomagali privabiti nove člane. Preučili smo literaturo in se ob razlaganju in navajanju dejstev sklicevali na ugotovitve, spoznanja, stališča domačih in tujih avtorjev. Izvedli smo tudi kvantitativno raziskavo v obliki anketnega vprašalnika. Odgovore oziroma dobljene rezultate smo analizirali. Postavili smo si tudi tri raziskovalna vprašanja. Ugotovili smo, da se z dodajanjem koristi in znižanjem cene članarine, članstvo ne bo povečalo in da so člani zvesti zbornici, ker so zadovoljni s storitvami in poslanstvom zbornice. Poslanstvo zbornice je služenje svojim uporabnikom in partnerjem, kateri jih oskrbujejo s sredstvi za delovanje. Na strategije, obstanek in razvoj organizacije vplivajo udeleženci oziroma njihova zaznana vrednost storitev in koristi, ki jih imajo. Člani namreč primerjajo med koristmi, ki jih pridobijo in zaznanimi stroški. Raziskovali smo različne marketinške strategije. Osredotočili smo se na strategijo usmerjeno v doseganje dolgoročnega zadovoljstva in zvestobe članov ter pridobivanje novih. Consumer satisfaction is certainly one of the most desirable outcomes of a business-consumer relationship. In our master's thesis, we studied possible approaches to increasing membership in the Velenje Regional Chamber of Crafts and Entrepreneurs. The purpose of the assignment is to obtain information that would help the chamber attract new members. We studied the literature and, when explaining and stating the facts, we referred to the findings, and viewpoints of domestic and foreign authors. We also conducted a quantitative survey in the form of a questionnaire. We analyzed the answers or the results obtained. We also asked ourselves three research questions. We have found that by adding benefits and lowering the membership fee, membership will not increase and that members are loyal to the chamber because they are satisfied with the services and mission of the chamber. The mission of the chamber is to serve its users and partners, which provide them with funds of operation. The strategies, survival and development of the organization are influenced by the participants or their perceived value of the services and benefits they have. Namely, members compare the benefits they obtain and the perceived costs. We researched different marketing strategies. We focused on a strategy aimed at achieving long-term satisfaction and loyalty of members and acquiring new ones. Obrtno-podjetniška zbornica pravna oseba članstvo strateški marketing zadovoljstvo in zvestoba potrošnikov in nepridobitne organizacije Chamber of crafts and entrepreneurship legal person membership strategic marketing customer satisfaction and loyalty and nonprofitable organization true true false S. Majerič Slovenski jezik Angleški jezik Magistrsko delo/naloga 2024-07-05 07:29:38 2024-09-12 14:17:33 2024-09-13 03:25:44 0000-00-00 00:00:00 2024 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.89 207332867 MAG_Majeric_Sonja_2024.pdf MAG_Majeric_Sonja_2024.pdf 1 D230B4BA1D1742520A6CA35616607D3F 46b76a476e18ecde8516f860f131b8f1da002e36abd9641e6280d41186425903 da3d1665-6ba1-11ef-b541-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=184509 Ekonomsko-poslovna fakulteta 0 0 0