20.500.12556/DKUM-89485 Uporaba umetne inteligence pri organizaciji prireditve: analiza primera Use of artificial intelligence in an event organization: a case study Diplomsko delo preučuje uporabo umetne inteligence v procesu organizacije dogodka, natančneje v procesih zbiranja idej, generiranja besedil, ustvarjanja grafik in slik. V vseh navedenih procesih smo umetno inteligenco uporabili za ustvarjanje vsebine za promocijo ob 25. obletnici ustanovitve projekta Formula Študent na Univerzi v Mariboru. Da smo lahko podali oceno, ali je uporaba umetne inteligence v teh procesih smiselna, smo ustvarili lestvico za ocenjevanje kakovosti izdelkov umetne inteligence. Ta nam je omogočila podati kritično oceno pomoči, ki nam jo uporaba AI v procesu organizacije nudi. The thesis examines the use of artificial intelligence in the process of organizing an event, more specifically in the processes of collecting ideas, generating texts, creating graphics and images. We used artificial intelligence to create content, which we used to promote the 25th anniversary of the founding of the Formula Student project in Maribor. In order to assess whether the use of AI in these processes makes sense, we created a scale for assessing the quality of AI generated products, which allowed us to give a critical assessment of the help that the use of AI provides in the process of an organization. umetna inteligenca organizacija prireditev Formula Študent generativna umetna inteligenca kreativnost artificial intelligence event organization Formula Student generative artificial intelligence creativity true true false N. Barberić Slovenski jezik Angleški jezik Diplomsko delo/naloga 2024-07-12 14:06:00 2024-09-25 13:45:21 2024-09-26 03:12:30 0000-00-00 00:00:00 2024 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.8 208911363 UN_Barberic_Natasa_2024.pdf UN_Barberic_Natasa_2024.pdf 1 821E635D3960411CE85DF2DA1F498976 bdc441f072e1a28cd1ac2c1ec70cef15bfba68890a595e0a15f65446b72e30d3 d2f6f43d-6933-11ef-b4b7-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=184099 Ekonomsko-poslovna fakulteta 0 0 0