20.500.12556/DKUM-89764 Vpliv umetne inteligence na razvoj elektronskega poslovanja The impact of artificial intelligence on the development of electronic business COVID-19 je popolnoma spremenil vedenje potrošnikov, predvsem zaradi večje odvisnosti od spletnega nakupovanja. Pandemija je podjetja prisilila v razvoj inovativnih strategij za konkurenčnost in prilagoditev hitrim spremembam, hkrati pa spodbudila razvoj umetne inteligence (UI). UI vključuje inženiring strojev in programov, ki omogočajo samostojno odločanje ali posredovanje informacij za lažje odločanje. Programsko opremo za UI je mogoče prilagoditi glede na specifične potrebe organizacij. Kljub prednostim UI v e-poslovanju ostaja ta tehnologija nova, zato je za izkoriščanje njenih potencialov potrebno celovito razumevanje. Če organizacije ne razumejo njenih zapletov, lahko to omeji njihove koristi. Chatboti in obdelava naravnega jezika lahko še bolj učinkovito zadovoljijo potrebe strank, omogočajo hitro komunikacijo, odgovarjanje na vprašanja in reševanje težav v realnem času, kar izboljšuje zadovoljstvo strank in kakovost interakcij. COVID-19 has completely changed consumer behavior, mainly due to the increased dependence on online shopping. The pandemic has forced companies to develop innovative strategies to compete and adapt to rapid change while boosting the development of artificial intelligence (AI). AI involves engineering machines and programs that enable independent decision-making or the transmission of information to facilitate decision-making. AI software can be customized based on the specific needs of organizations. Despite the benefits of AI in e-commerce, this technology remains new, so a comprehensive understanding is needed to harness its potential. If organizations don't understand its complications, it can limit their benefits. Chatbots and natural language processing can meet customer needs even more effectively, enabling quick communication, answering questions, and resolving issues in real time, which improves customer satisfaction and the quality of interactions. Umetna inteligenca elektronsko poslovanje chatboti strojno učenje obdelava naravnega jezika. Artificial Intelligence e-commerce chatbots machine learning natural language processing. true true false Š. P. Škof Slovenski jezik Angleški jezik Magistrsko delo/naloga 2024-08-10 15:38:40 2024-10-04 11:03:18 2024-10-05 03:13:01 0000-00-00 00:00:00 2024 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.8 210258947 MAG_Skof_Spela_Pamela_2024.pdf MAG_Skof_Spela_Pamela_2024.pdf 1 8DCAE471C0E4878365203587184E0C8D 0d8b13af0c88ff482c2481698ba8ee10daddab69e98faccc788d5df7f67f0fd7 4436e241-809c-11ef-927c-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=186137 Ekonomsko-poslovna fakulteta 0 0 0