20.500.12556/DKUM-89821 Razvoj in trženje 100% naravnega brivskega gela Development and marketing of 100% natural shaving gel Pri pregledu trga smo ugotovili, da v Sloveniji ne obstaja 100-% naravni brivski gel, ki bi bil hkrati tudi izdelan v Sloveniji. Ugotovitev nas je spodbudila za razvoj novega lastnega produkta v podjetju. Dodatno potrditev za začetek razvoja novega izdelka smo dobili z anketo, ki je bila opravljena v novembru 2023. Namen zaključnega dela je bil prikaz razvoja in uvedbe novega izdelka na trg v izbranem podjetju Svežina narave. V prvem, teoretičnemu delu so bili podrobneje predstavljeni osnovni pojmi, kot so izdelek, implementacija in razvoj po deskriptivni metodi. V kasnejšem delu smo za analizo trga uporabili primarne metode analiziranja, in sicer SWOT, PEST in MOST analize. Podatki, pridobljeni iz prej omenjenih analiz, so nam bili v pomoč pri odločanju, ali bo izdelek uspel na trgu. Izdelek se je naposled razvil v sedmem (7.) poskusu. Sledila je podrobnejša računica samih sestavin in embalaže, kot tudi stroškov surovin in časa, porabljenega za namen razvijanja lastne recepture – kar pomeni, da se je izračunala lastna (proizvodna) cena izdelka. Na podlagi določene marže oz. zaslužka (VPC in MPC ceni) se je izračunalo število prodanih izdelkov, s katerimi se bo pokrilo nastale stroške razvoja. Kot zadnje je opisan marketinški načrt prodaje in promocije končnega izdelka. Predviden plan povrnitve stroškov je približno v roku pol leta oz. najkasneje v enem letu od uradnega lansiranja na trg. During the market review, we found out that there is no 100% natural shaving gel in Slovenia that would also be produced in Slovenia. The finding prompted us to develop a new in-house product in the company. We received additional confirmation for the start of the development of the new product through a survey conducted in November 2023. The purpose of the final part was to show the development and introduction of a new product to the market in the selected company Freshness of Nature. In the first, theoretical part, basic concepts such as product, implementation and development according to the descriptive method were presented in more detail. In the later part, we used the primary methods of analysis for market analysis, namely SWOT, PEST and MOST analysis. The data obtained from the aforementioned analyses helped us decide whether the product would succeed in the market. The product was eventually developed in the seventh (7th) attempt. This was followed by a more detailed calculation of the ingredients and packaging themselves, as well as the cost of raw materials and the time spent on the purpose of developing their own recipe – which means that the own (production) price of the product was calculated. On the basis of a certain margin or earnings (VPC and MPC price), the number of products sold was calculated to cover the incurred development costs. Finally, a marketing plan for the sale and promotion of the final product is described. The anticipated reimbursement plan is approximately within six months, or at the latest within one year of the official launch on the market. razvoj izdelka implementacija izdelka stroški izdelka analiza trga podjetje Svežina narave product development product implementation product cost market analysis company Svežina narave true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2024-08-13 13:45:25 2024-09-24 12:49:59 2024-09-25 03:15:04 0000-00-00 00:00:00 2024 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 208725251 VS_Repnik_Matic_2024.pdf VS_Repnik_Matic_2024.pdf 1 EF0C0B8C9A5BF5AB8279EF7FB4FF9C13 c407c24df7b980215b628b4a1b92b35a4634d19076bba8fda5438d0255bc7715 47ad3e2e-5a27-11ef-990d-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=182421 Fakulteta za organizacijske vede 0 0 0