20.500.12556/DKUM-89873 Reprezentacija vinskega turizma v filmih diplomsko delo univerzitetnega študija Representation of wine tourism in movies Diplomsko delo je sestavljeno iz dveh delov. Prvi del obsega teorijo obravnavne teme, drugi del opisuje našo raziskavo. V teoretičnem delu smo opisali vinski turizem in vinskega turista. Prav tako smo s pomočjo sodobnejših virov opredelili vinski turizem v Sloveniji ter izpostavili nekaj primerov promocije in komuniciranja vinskega turizma v filmih. V raziskovalnem delu smo analizirali filma Stranpota (Sideways) in Vinsko deželo (Wine Country). Izbrali smo si prizore, v katerih smo zaznali povezavo z vinskim turizmom. Nato smo razpravljali, ali je reprezentacija vinskega turizma v filmih učinkovita promocijska strategija za Slovenijo. Odkrili smo, da je filmski turizem lahko zelo učinkovit za promocijo turizma le v določenih primerih in da je potrebno upoštevati razvitost turistične ponudbe destinacije, ki bi jo želeli promovirati. Spoznali smo tudi prednosti in slabosti, ki jih takšna promocija prinaša. The thesis consists of two parts. The first part covers the theory under consideration, the second part describes our research. In the theoretical part, we described wine tourism and wine tourism. We also defined wine tourism in Slovenia with the help of more modern sources, and highlighted some examples of the promotion and communication of wine tourism in films. In the research work, we analyzed the films Sideways and Wine Country. We chose scenes where we perceived the connection with wine tourism. Then we discussed whether the representation of wine tourism in films is a unique promotional strategy for Slovenia. We have found that film tourism can be very useful for promoting tourism, only in certain cases. And it is necessary to take into account the development of the tourist offer destination that you would like to promote. And the advantages and disadvantages that such promotion brings with it. Vinski turizem vinski turist filmski turizem reprezentacija promocija Wine tourism wine tourist film tourism representation promotion true true false [N. Mahnić] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2024-08-15 11:14:52 2024-10-22 15:05:08 2024-10-23 03:29:47 0000-00-00 00:00:00 2024 0 Maribor 0 Brežice 57 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48-6:791:663.2(043.2) 212532483 UN_Mahnic_Nikola_2024.pdf UN_Mahnic_Nikola_2024.pdf 1 77CC60C70E0DDACB89C2F6F5E2260579 92f62aafc29429a6cab05051412e9dfc5d0395eae932cbbdafe321cd725a6f39 3d3928ac-5ae9-11ef-a414-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=182470 Fakulteta za turizem 0 0 0