20.500.12556/DKUM-89874 Zaznana tveganja pri odločanju o samostojnem potovanju ali s pomočjo turistične agencije Perceived risks when deciding on independent travel or with the help of an tourist agency V teoretičnem delu diplomskega dela sem opisala različne pojme, vključno s tveganji, zaznavanjem tveganj in njihovimi vrstami. Opredelila sem tudi obvladovanje tveganj in strategije za zmanjševanje zaznanega tveganja. Poleg tega sem pojasnila, kaj je potovanje in kaj turizem ter v čem se razlikujeta med seboj. Vključila sem tudi dve obliki potovanj, in sicer potovanje s pomočjo turistične agencije in samostojno potovanje, kjer posamezniki sami organizirajo in načrtujejo pot. Prav tako sem definirala tudi pojem turistične agencije. Empirični del diplomskega dela vključuje raziskavo o zaznanih tveganjih pri odločanju za potovanje s pomočjo turistične agencije ali za samostojno potovanje, kjer posameznik vse organizira sam. S pomočjo vprašalnika sem ugotovila, koliko anketiranih posameznikov potuje na omenjena načina potovanj in zakaj se raje odločijo za to obliko potovanja, ki so jo navedli. S pomočjo vprašanj z mersko lestvico sem pridobila rezultate, kateri anketiranci zaznavajo večje tveganje na podlagi obeh oblik potovanj in katero tveganje jih najbolj skrbi. In the theoretical part of my thesis, I described various concepts, including risks, risk perception and their types. I also defined risk management and strategies for reducing perceived risk. Additionally, I explained what travel and tourism are and how they differ from each other. I included two forms of travel: traveling with the help of a travel agency and independent travel, where individuals organize and plan their trip on their own. I also defined the concept of a travel agency. The empirical part of the thesis includes research on perceived risks when deciding to travel with the help of a travel agency or independently, where the individual organizes everything themselves. Through a questionnaire, I determined how many respondents travel using the mentioned forms of travel and why they prefer the form of travel they chose. Using questions with a rating scale, I obtained results on which respondents perceive a higher risk based on both forms of travel and which risk concern them the most. zaznana tveganja potovanje turistična agencija samostojno potovanje. perceived risks travel travel agency independent travel. true true false Ž. Cvetovac Slovenski jezik Angleški jezik Diplomsko delo/naloga 2024-08-15 11:47:57 2024-09-24 10:55:00 2024-09-25 03:15:04 0000-00-00 00:00:00 2024 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 366.4:338.48 208685571 VS_Cvetovac_Zana_2024.pdf VS_Cvetovac_Zana_2024.pdf 1 3B8256EA14F3D665FAEA56650DE98DFC e030a077dee1854a6c84931e6f95e61a75abe6776b94312f40dc27948c15c78d a35e7c55-6a03-11ef-af22-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=184269 Ekonomsko-poslovna fakulteta 0 0 0