20.500.12556/DKUM-90014 Analiza priložnosti na kanadskem trgu za podjetje Krka d. d. Canadian market opportunities analysis for company Krka d. d. V tem diplomskem delu smo preučili potenciale in izzive, ki jih kanadski trg ponuja za slovensko farmacevtsko podjetje Krka. V raziskavi smo se osredotočili na uporabo PESTEL analize kot orodja za oceno poslovnega okolja. Naša naloga je bila oceniti primernost kanadskega trga za širitev podjetja Krka, ki stremi k utrjevanju svojega položaja med vodilnimi generičnimi farmacevtskimi podjetji na svetu. V teoretičnem delu smo najprej predstavili ključne koncepte, povezane z mednarodnim poslovanjem in pomenom analize poslovnega okolja. Pojasnili smo, kako različni dejavniki, kot so gospodarska in politična stabilnost, regulacije ter kulturne razlike, vplivajo na poslovne odločitve podjetij pri vstopu na tuje trge. Poseben poudarek smo namenili inovacijam in prilagodljivosti, ki sta v farmacevtski industriji, znani po strogih regulativah in visoki konkurenčnosti, izrednega pomena. V empiričnem delu smo izvedli podrobno analizo kanadskega trga s pomočjo PESTEL metode, ki vključuje preučevanje političnih, ekonomskih, socialnih, tehnoloških, okolijskih in pravnih dejavnikov. Na podlagi izvedene analize smo ugotovili, da kanadski trg ponuja številne priložnosti za podjetje Krka, vendar zahteva tudi skrbno načrtovanje in prilagajanje specifičnim lokalnim razmeram. Kanada predstavlja trg z visokimi standardi in pričakovanji glede kakovosti farmacevtskih izdelkov, kar je v skladu z vizijo in poslanstvom podjetja Krka. In this thesis, we examined the potentials and challenges that the Canadian market offers to the Slovenian pharmaceutical company Krka. Our research focused on utilizing the PESTEL analysis as a tool for assessing the business environment. Our task was to evaluate the suitability of the Canadian market for Krka's expansion, a company striving to strengthen its position among the leading generic pharmaceutical companies in the world. In the theoretical part, we first presented the key concepts related to international business and the importance of business environment analysis. We explained how various factors, such as economic and political stability, regulations, and cultural differences, influence companies' business decisions when entering foreign markets. Special emphasis was placed on innovation and adaptability, which are of critical importance in the pharmaceutical industry, known for its stringent regulations and high competitiveness. In the empirical part, we conducted a detailed analysis of the Canadian market using the PESTEL method, which involves examining political, economic, social, technological, environmental, and legal factors. Based on the analysis, we found that the Canadian market offers numerous opportunities for Krka, however, it also requires careful planning and adaptation to specific local conditions. Canada represents a market with high standards and expectations regarding the quality of pharmaceutical products, which aligns with Krka's vision and mission. mednarodno poslovanje mednarodno poslovno okolje PESTEL analiza Kanada podjetje Krka d.d. international business international business environment PESTEL analysis Canada Krka d.d. true true false K. Koban Slovenski jezik Angleški jezik Diplomsko delo/naloga 2024-08-21 10:18:57 2024-10-16 10:57:47 2024-10-17 03:10:09 0000-00-00 00:00:00 2024 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.5 211753475 VS_Koban_Kim_2024.pdf VS_Koban_Kim_2024.pdf 1 6FECEEC31245878841330EFC0CCCD6B7 45f98e80d0b80935f97a9e27b77fc63c491471e08accd0fc79e75a0410c101cd 177bc086-799f-11ef-8363-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=185733 Ekonomsko-poslovna fakulteta 0 0 0