20.500.12556/DKUM-90171 Metode testiranja in validacije podjetniških idej ter njihova uporaba v praksi Methods of testing and validation of business ideas and their application in practice V tej diplomski nalogi smo se osredotočili na proces prepoznavanja, ali podjetniška ideja predstavlja tudi resnično tržno priložnost, pri čemer smo podrobno raziskali pomen testiranja podjetniških idej. Ključna tema je bila, kako sistematično testiranje idej podjetnikom pomaga oceniti potencial svojih zamisli in jih prilagoditi tržnim zahtevam. V začetnih poglavjih smo predstavili teoretične osnove podjetništva, pri čemer smo se osredotočili na oblikovanje podjetniške ideje, ocenjevanje trga in pomembnost prilagajanja ideje glede na povratne informacije. V nadaljevanju smo podrobno preučili pomen oblikovanja hipotez in njihovem testiranju z različnimi metodami, kot so intervjuji s strankami in drugi eksperimentalni pristopi. Poudarili smo, kako sistematičen pristop, ki vključuje mapiranje predpostavk in izvajanje zaporednih eksperimentov, podjetnikom omogoča zmanjšanje tveganj in povečanje verjetnosti uspeha. Praktični del diplomske naloge je temeljil na konkretnem primeru testiranja podjetniške ideje v slovenskem start-up podjetju na področju programske opreme B2B. Skozi več faz testiranja smo validirali poslovni model in pridobili dragocene vpoglede, ki so pripomogli k izboljšanju začetne ideje. Rezultati so pokazali, da sistematično testiranje podjetniških idej vodi do boljšega razumevanja trga in potreb strank, kar omogoča premišljen razvoj produkta in večjo verjetnost uspeha na trgu. Sklepi diplomske naloge poudarjajo, da je testiranje podjetniških idej ključno za zmanjšanje tveganj in doseganje trajnostnega poslovnega uspeha. Naloga tako ponuja uporabne smernice za podjetnike, ki se soočajo z izzivom preoblikovanja ideje v uspešno tržno priložnost. This thesis focuses on the process of determining whether an entrepreneurial idea represents a genuine market opportunity by exploring the importance of testing entrepreneurial ideas. The central theme is how systematic idea testing helps entrepreneurs assess the potential of their concepts and adapt them to market demands. In the initial chapters, we present the theoretical foundations of entrepreneurship, with a focus on the development of entrepreneurial ideas, market evaluation, and the importance of adjusting ideas based on feedback. We then delve into the significance of hypothesis formulation and testing through various methods, such as customer interviews and other experimental approaches. We emphasize how a systematic approach, which includes mapping assumptions and conducting successive experiments, allows entrepreneurs to reduce risks and increase the likelihood of success. The practical part of the thesis is based on a real-world case of testing an entrepreneurial idea in a Slovenian startup company in the B2B software sector. Through multiple testing phases, we validated the business model and gained valuable insights that contributed to refining the initial idea. The results demonstrate that systematic testing of entrepreneurial ideas leads to a better understanding of the market and customer needs, facilitating thoughtful product development and increasing the probability of market success. The conclusions of the thesis highlight that testing entrepreneurial ideas is crucial for reducing risks and achieving sustainable business success. The thesis thus provides practical guidelines for entrepreneurs facing the challenge of transforming an idea into a successful market opportunity. testiranje podjetniških idej priložnost hipoteze eksperimentiranje B2B poslovni model inovacije entrepreneurial idea testing opportunity hypotheses experimentation B2B software business model innovation true true false A. Mesinger Slovenski jezik Angleški jezik Diplomsko delo/naloga 2024-08-23 15:49:07 2024-10-14 09:43:36 2024-10-15 03:10:55 0000-00-00 00:00:00 2024 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.21 211354627 VS_Mesinger_Aljaz_2024.pdf VS_Mesinger_Aljaz_2024.pdf 1 44888A47C971C1C7A4F0076842818DCC 678b0caa5a94a4941ebd2ae20a5d5c20a81d12aa14e9178e5eb1c410c6212fef 20fceff7-79e6-11ef-8363-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=185780 Ekonomsko-poslovna fakulteta 0 0 0