20.500.12556/DKUM-90185 Predstavljanje in znamčenje Prlekije skozi Grossmannov festival fantastičnega filma in vina magistrsko delo Presentation and branding of Prlekija through the Grossmann fantastic film and wine festival Nekateri turisti posebej načrtujejo potovanja za obisk filmskih festivalov, iščejo filmske izkušnje in priložnost za interakcijo s filmskimi ustvarjalci. Kulturni, filmski, vinski turizem, znamčenje destinacije in dogodki, kot je Grossmannov festival fantastičnega filma in vina v Ljutomeru, se prepletajo v ustvarjanju take turistične izkušnje. V nalogi smo raziskali, kako je mogoče kulturni, filmski in vinski turizem povezati za izboljšanje blagovne znamke destinacije. S kvalitativno in primerjalno analizo smo raziskovali vpliv Grossmannovega festivala fantastičnega filma in vina na krepitev turistične znamke Prlekija. Analizirali smo objave na Facebook in Instagram profilu Grossmannovega festivala ter pregledali spletne članke in objave o festivalu. Cilj analize je bil ugotoviti, v koliko objavah o Grossmannovem festivalu se omenja ali opisuje tudi Prlekija in njeni turistični atributi in kako se piše o Prlekiji v teh objavah. Od turističnih segmentov, prepoznanih ob Grossmannovem festivalu, je najbolj prepoznano vino, ki je že vključeno v festival in tudi v ime festivala. S svojim edinstvenim konceptom je festival postal prepoznaven na mednarodnem nivoju in privablja obiskovalce iz vsega sveta in s tem prispeva k promociji Prlekije kot turistične destinacije ter krepi njeno znamko na svetovnem zemljevidu. Some tourists specifically plan trips to attend film festivals, seeking film experiences and the opportunity to interact with filmmakers. Cultural, film, wine tourism, destination branding and events such as Grossmann's fantastic film and wine festival in Ljutomer are intertwined in creating such a tourist experience. In the thesis, we investigated how cultural, film and wine tourism can be combined to improve the brand of the destination. Through a qualitative and comparative analysis, we investigated the impact of Grossmann's fantastic film and wine festival on strengthening the tourism brand of Prlekija. We analyzed the posts on the Facebook and Instagram profiles of the Grossmann festival and reviewed online articles and posts about the festival. The goal of the analysis was to find out how many publications about the Grossmann festival also mention or describe Prlekija and its tourist attributes, and how Prlekija is written about in these publications. Of the tourism segments recognized at the Grossmann festival, the most recognized is wine, which is already included in the festival and also in the name of the festival. With its unique concept, the festival has become internationally recognized and attracts visitors from all over the world, thereby contributing to the promotion of Prlekija as a tourist destination and strengthening its brand on the world map. filmski festival kulturni turizem znamčenje destinacije Grossmannov festival fantastičnega filma in vina film festival cultural tourism destination branding Grossmann Fantastic Film and Wine Festival true true false [M. Režonja] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2024-08-25 12:40:47 2024-10-18 13:47:11 2024-10-19 03:11:38 0000-00-00 00:00:00 2024 0 Maribor 0 Brežice 88 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48-61:791(497.412)(043.2) 212133635 MAG_Rezonja_Matija_2024.pdf MAG_Rezonja_Matija_2024.pdf 1 C32DBE739B3BF312F364C2F432316399 8c958cbd274f596b0c1ecb2a2f7d26162c6b97e67ecc491cc2fa449fa9a454b6 6a203fbb-6dc1-11ef-8ebd-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=184624 Fakulteta za turizem 0 0 0