20.500.12556/DKUM-90425 Artificial intelligence in travel agencies in Slovenia 1st cycle professional bachelor's studies graduate thesis Umetna inteligenca v turističnih agencijah v Sloveniji Guided by the experience of how travel agencies operate and the significant expansion and success of artificial intelligence, an opportunity was seen to connect and explore these two areas. Many business processes in travel agencies are still outdated and monotonous, and can certainly be automated, such as data processing and analysis. Existing systems could be improved, and new ones could be introduced to enhance service quality and market competitiveness. The goal was to investigate how familiar travel agencies in Slovenia are with this technology, if travel agencies have experience with its use, and if integration of the technology into their operations is accepted. The current state of travel agencies in Slovenia and the steps needed for future progress are provided by this research. The focus is placed on the basics of artificial intelligence, travel agencies, and how they can function together. Field results were gathered by interviewing ten travel agencies in the Republic of Slovenia, providing a sample that aids further research. A SWOT analysis was conducted using all the obtained information to understand what artificial intelligence offers. Vodeni z izkušnjami o delovanju potovalnih agencij in z znatno širitvijo ter uspehom umetne inteligence, smo zaznali priložnost za povezovanje in raziskovanje teh dveh področij. Veliko poslovnih procesov v potovalnih agencijah je še vedno zastarelih in monotonih, kar je zagotovo mogoče avtomatizirati, kot na primer obdelavo in analizo podatkov. Obstoječi sistemi bi se izboljšali in uvedli bi se novi za izboljšanje kakovosti storitev in konkurenčnosti na trgu. Cilj je bil raziskati, kako dobro so potovalne agencije v Sloveniji seznanjene in izobražene o tej tehnologiji, ali imajo izkušnje z njeno uporabo in ali so odprte za njeno vključitev v svoje poslovanje. Raziskava zagotavlja temelj za razumevanje trenutnega stanja potovalnih agencij v Sloveniji in potrebnih korakov za nadaljnji napredek. Poudarek je na predstavitvi osnov umetne inteligence in potovalnih agencij ter na tem, kako lahko delujejo skupaj. Terenski rezultati so bili zbrani z intervjuji desetih potovalnih agencij v Republiki Sloveniji, kar zagotavlja vzorec, ki pomaga pri nadaljnjih raziskavah. Izvedena je bila SWOT analiza z uporabo vseh pridobljenih informacij za razumevanje, kaj umetna inteligenca ponuja. Travel agency artificial intelligence Slovenia automated service quality market competitiveness Turistična agencija umetna inteligenca Slovenija avtomatizirano kakovost storitev konkurenčnost na trgu true true false [A. Bičo] Angleški jezik Slovenski jezik Diplomsko delo/naloga 2024-09-03 13:51:04 2024-10-18 14:21:22 2024-10-19 03:11:38 0000-00-00 00:00:00 2024 0 Maribor 0 Brežice 47 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.486.2:004.89(497.4)(043.2) 212142595 VS_Bico_Armin_2024.pdf VS_Bico_Armin_2024.pdf 1 D581B2BCC2DFE5054E9504042B502CEE 8daae926a0da0e857ac40e721b3c73fb2c6fa9a54da30661c6797147f9db9ee8 64ce3ff1-69ec-11ef-af22-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=184237 Fakulteta za turizem 0 0 0