20.500.12556/DKUM-90507 Vpliv hitre mode na potrošniško vedenje in okolje The impact of fast fashion on consumer behavior and the environment Globalizacija je drastično razširila modno industrijo in povečala željo po oblačilih, ki sledijo najnovejšim trendom. Blagovne znamke izkoriščajo modne trende za oblikovanje hitro rastoče industrije hitre mode, ki je znana po hitri proizvodnji in nizkih cenah oblačil. Vendar pa ta sistem prinaša številne negativne okoljske posledice, vključno z onesnaževanjem voda, prisotnostjo mikroplastike in uporabe škodljivih kemikalij. V modni industriji se pogosto pojavljajo etični problemi, ki so povezani z izkoriščanjem delovne sile in nehumanimi delovnimi pogoji v nerazvitih državah. Diplomsko delo se osredotoča na proučevanje vpliva hitre mode na nakupovalno vedenje potrošnikov ter na okoljske posledice, ki jih povzroča ta industrija. V empiričnem delu smo izvedli anketo, s katero smo raziskovali stopnjo ozaveščenosti o hitri modi med potrošniki in njihovo pripravljenost na preusmeritev k nakupu trajnostnih oblačil. Globalization has dramatically expanded the fashion industry and heightened the desire for trend-following clothing. Brands exploit fashion trends to fuel the rapidly growing fast fashion industry, which is known for its quick production cycles and low prices. However, this system results in numerous negative environmental consequences, including water pollution, the presence of microplastics, and the use of harmful chemicals. Ethical issues are also prevalent in the fashion industry, often related to the exploitation of labor and inhumane working conditions in developing countries. This thesis focuses on examining the impact of fast fashion on consumer purchasing behavior and the environmental repercussions caused by the industry. In the empirical section, we conducted a survey to investigate consumer awareness of fast fashion and their willingness to shift towards purchasing sustainable clothing. Hitra moda modna industrija okolje potrošniško vedenje Fast Fashion Fashion Industry Environment Consumer Behavior true true false Ž. Bizjak Slovenski jezik Angleški jezik Diplomsko delo/naloga 2024-09-05 20:45:18 2024-10-11 09:29:43 2024-10-12 03:12:32 0000-00-00 00:00:00 2024 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 366.1 211144451 VS_Bizjak_Ziga_2024.pdf VS_Bizjak_Ziga_2024.pdf 1 D1B12A542E2A63BFA1AA617ACC08C537 8abfa6ec5e9b4e5ceb92af4ea7b1e9ee2fe3360971e37cc3dcfb2dce873f67a6 72a10c1e-7727-11ef-9603-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=185550 Ekonomsko-poslovna fakulteta 0 0 0