20.500.12556/DKUM-90526 Raziskovanje všečnosti pokrajine eksperimentalna primerjava Avatarja, Kitajske in Havajev Exploring landscape appeal an experimental comparison of Avatar, China, and Hawaii Ali so turistom fiktivno pretirane pokrajine bolj všeč kot realistične? Magistrska naloga raziskuje všečnost realističnih in fiktivnih predstavitev pokrajin z uporabo eksperimentalne primerjave med slikami dejanskih destinacij na Kitajskem in Havajih ter prizori iz filma »Avatar: Pot vode«. Teorija tekočnosti obdelave zagovarja, da lahko fiktivne, tj. pretirane in izmišljene pokrajine bolj privlačijo turiste zaradi nenavadnosti in edinstvenosti, v nasprotju z realističnimi pokrajinami na Zemlji. Tako smo na podlagi tega zastavili hipoteze in izvedli raziskavo s 400 anketiranci. Njihova naloga je bila oceniti privlačnost prikazanih pokrajin. Pričakovano je bilo, da bodo fiktivne pokrajine zaradi pretiravanja resničnih, že obstoječih pokrajin, bolj privlačne, a so rezultati pokazali ravno nasprotno. Čeprav so fiktivne destinacije všečne, je bilo ugotovljeno, da so udeleženci raje izbrali realistične predstavitve pokrajin, ki so sprožile večjo željo po obisku in so se z njimi udeleženci bolj poistovetili z aktualno in idealno samopodobo v navezavi s podobo destinacije. Povezava rezultatov nakazuje na močno povezanost Slovencev z naravo, saj so izbrali pristne in realistične destinacije nad fiktivnimi. Poleg tega so bile realistične podobe pokrajin visoke kakovosti in opremljene z zeleno/modro barvno paleto, s čimer se predstavlja tudi Slovenija. Raziskava je korak bližje k razumevanju turistične promocije v Sloveniji, ki poudarja pomembnost resničnosti in skladnosti samopodobe. Do tourists prefer fictionally exaggerated landscapes to realistic ones? The master's thesis investigates the liking of realistic and fictional representations of landscapes using an experimental comparison between photographs of actual destinations in China and Hawaii and scenes from the movie "Avatar: The Way of Water." Processing fluency theory advocates that fictitious, i.e., exaggerated, and fictional landscapes attract tourists more because of their strangeness and uniqueness, in contrast to realistic landscapes on Earth. So, based on this, we formulated hypotheses and surveyed 400 respondents. Their task was to rate the attractiveness of the landscapes shown. While it was expected that fictitious landscapes would be more attractive due to the exaggeration of real, existing landscapes, the results showed the opposite. Although fictitious destinations are likable, the results indicated that the participants preferred realistic representations of landscapes, which triggered a greater desire to visit and with which the participants identified more strongly, aligning with their current and ideal self-image in relation with the destination’s image. The results indicate a strong connection of Slovenians with nature, as they chose authentic and realistic destinations over fictitious ones. In addition, the realistic images of landscapes were of high quality and featured a green/blue color palette, symbolizing Slovenia. The research is a step closer to understanding tourism promotion in Slovenia, emphasizing the importance of reality and consistency of self-image. Všečnost pokrajine realističnost vs. fiktivnost turistična promocija želja po obisku destinacije samopodoba Avatar: Pot vode Landscape liking realism vs. fiction tourism promotion desire to visit a destination self-image Avatar: The Way of Water true true false [K. Šetinc] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2024-09-06 16:53:39 2025-01-07 12:47:59 2025-05-08 03:21:14 0000-00-00 00:00:00 2024 0 Maribor 0 Brežice 94 str., VI str. pril. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48-6:791(043.2) 221181187 MAG_Setinc_Kaja_2024.pdf MAG_Setinc_Kaja_2024.pdf 1 237DF655E5A16E14A7CAAD4D1A03C150 adecada5cd83c872400d302aa5a6936b9aec6b4d30b8eb9bfca903d335f55966 dc92ca2a-2b17-11f0-ad44-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=190741 Fakulteta za turizem 0 0 0