20.500.12556/DKUM-90576 Poslovni načrt preusmeritve v direktno prodajo kmetijskih proizvodov na kmetiji Murg diplomsko delo Business Plan for a Direct Sale Switch of Agricultural Products af the Murg farm V raziskavi smo želeli analizirati možnost preusmeritve domače proizvodnje iz dosedanje posredne prodaje v direktno prodajo prašičjega mesa, kar je bil tudi eden izmed zastavljenih ciljev. V raziskavi smo uporabili SWOT-analizo, s katero lahko definiramo prednosti, slabosti, pomanjkljivosti in nevarnosti kmetije. Poslovni model CANVAS je bil uporabljen za primerjavo, kako kmetija posluje sedaj in kako bi poslovala ob direktni prodaji. Nadalje smo uporabili metodo kritične poti, s katero smo določili najkasnejši pričetek in konec posameznih projektnih dejavnosti za vzpostavitev dopolnilne dejavnosti na kmetiji, to je direktne prodaje prašičjega mesa. Z analizo ankete smo ugotovili, da potrošniki raje posegajo po različnih kosih svežega mesa, ki ga urbani prebivalci pogosto kupujejo na tržnici. Čeprav je ponudnikov na trgu že veliko, je kljub temu še možnost za vstop nanj, saj so kupci za kvaliteto pripravljeni plačati nekoliko več, kar bi kmetija lahko izkoristila. Iz pridobljenih podatkov smo prišli do zaključka, da je preusmeritev oziroma začetna vzpostavitev dopolnilne dejavnosti smiselna, saj se povpraševanje na direktnem trgu prašičjega mesa zvišuje, medtem ko je nabor ponudnikov relativno majhen, sploh v severovzhodnem delu Slovenije. In the research, we wanted to analyse the possibility of shifting domestic production from the current indirect sales to the direct sale of pork, which was also one of the goals we set. In the research, we used SWOT analysis method, with which we can define the strengths, weaknesses, opportunities and threats of the farm. The CANVAS business model was used to compare how the farm is doing now and how it would do when selling products directly. Furthermore, we used the critical path method, with which we determined the latest start and end of individual project activities for the establishment of a complementary activity on the farm, which will be represented by the direct sale of pig meat. Analysing the survey, it was found that consumers prefer to reach for various pieces of fresh meat, which urban residents often buy at the market. Although there are already many providers on the market, there is still an opportunity to enter, as buyers are willing to pay a little more for quality, which the farm could take advantage of. From the data obtained, we concluded that the reorientation or the initial establishment of a complementary activity makes sense, since the demand on the direct market for pork is increasing, while the range of providers is relatively small, especially in the north-eastern part of Slovenia. poslovni načrt preusmeritev prodaje prašiči agrarna ekonomika business plan sales reorientation pigs agrarian economy true true false P. Murg Slovenski jezik Angleški jezik Diplomsko delo/naloga 2024-09-09 18:20:15 2024-10-03 14:33:30 2024-10-04 03:13:47 0000-00-00 00:00:00 2024 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (IX, 60 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 636.4:631.1.016(043.2)=163.6 210127107 VS_Murg_Patricija_2024.pdf VS_Murg_Patricija_2024.pdf 1 91F694C48AEB06203D4037F7E7C0B7F6 a30fd8b7fb83cd82eccb2e708712f613b43d765b3801d55ce7d78e69263431db 2b8149f3-6eca-11ef-a573-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=184750 Fakulteta za kmetijstvo in biosistemske vede 0 0 0