20.500.12556/DKUM-90641 Popularnost, zaupanje in verodostojnost podkastov Popularity, trust and credibility of podcasts Magistrska naloga raziskuje popularnost, zaupanje in verodostojnost podkastov. V teoretičnem delu so opredeljeni podkasti, njihove značilnosti, uporabniki ter oglaševanje v podkastih. Raziskava se osredotoča na poslušanje, percepcijo in motive uporabnikov, zaupanje podkastu kot viru informacij, percepcijo oglasov ter zaupanje gostitelju podkasta. Ugotovitve kažejo, da večina poslušalcev podkaste posluša nekajkrat mesečno, največkrat kar na platformi YouTube. Zaupanje v podkaste je večje kot v večino drugih medijev, z izjemo radia. Ugotovljeno je bilo tudi, da poslušalci oglase v podkastih večinoma dojemajo negativno in jih najraje preskočijo. The master's thesis explores the popularity, trust, and credibility of podcasts. The theoretical part defines podcasts, their characteristics, podcast users, and advertising in podcasts. The research focuses on listening habits, user perceptions and motivations, trust in podcasts as a source of information, the perception of ads, and trust in podcast hosts. Findings show that most listeners tune in to podcasts a few times a month and mainly on YouTube. Trust in podcasts is higher than in most other media, except for radio. It was also found that listeners generally perceive podcast ads negatively and prefer to skip them. podkast popularnost zaupanje verodostojnost oglaševanje podcast popularity trust credibility advertising true true false [K. Žilavec] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2024-09-12 12:47:15 2025-02-05 14:13:49 2025-02-12 12:51:42 0000-00-00 00:00:00 2024 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.776.2/.3+659.1(043.2) 225926403 MAG_Zilavec_Katarina_2024.pdf MAG_Zilavec_Katarina_2024.pdf 1 FA49AE3C11F15E0C5FAFE4DB65AD03B3 e18e520d2a33c33696e9835888e139f488763090357f475d3ec7dd6c37285563 c0215332-70f7-11ef-93e7-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=185019 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0