20.500.12556/DKUM-90729 Razvoj inovativnega produkta in storitve mlade samostojne podjetnice: študija primera Development of an innovative product and service of a young entrepreneur: a case study Diplomska naloga obravnava razvoj inovativnega produkta in storitve v okviru mladega samostojnega podjetništva, s poudarkom na kozmetični industriji. Študija primera temelji na podjetju 'Kozmetična dejavnost in druge storitve Stefani Nikolovska S.P.', kjer je analiziran proces ustvarjanja novih storitev, prilagajanja tržnim trendom in vzdrževanja konkurenčne prednosti. Naloga raziskuje pomen inovativnosti, personalizacije ter nenehnega izobraževanja in vlaganja v kakovost kot ključnih dejavnikov za uspeh v dinamičnem poslovnem okolju. Preučena je tudi vloga podjetnice pri strateških odločitvah, prilagajanju tehnologij in razvoju storitev, ki presežejo tradicionalne standarde industrije. Naloga prikazuje, kako inovativni pristopi prispevajo k dolgoročni rasti in diferenciaciji podjetja na trgu. V nadaljnjih letih bo mogoče z gotovostjo trditi katere panoge in dejavnosti bodo v celoti izkoristile to kar jim je bilo dano. The thesis addresses the development of an innovative product and service within the framework of young entrepreneurship, with a focus on the cosmetics industry. The case study is based on the company "Kozmetična dejavnost in druge storitve Stefani Nikolovska S.P.," where the process of creating new services, adapting to market trends, and maintaining a competitive edge is analyzed. The thesis explores the importance of innovation, personalization, continuous education, and investment in quality as key factors for success in a dynamic business environment. The role of the entrepreneur in strategic decision-making, technology adaptation, and the development of services that exceed traditional industry standards is also examined. The thesis demonstrates how innovative approaches contribute to the long-term growth and differentiation of the company in the market. In the coming years, it will be possible to determine with certainty which sectors and activities will fully utilize the opportunities they have been given. mlada samostojna podjetnica kozmetična industrija inovativne produkte zadovoljne stranke young entrepreneur cosmetics industry innovative products satisfied customers true true false S. Nikolovska Slovenski jezik Angleški jezik Diplomsko delo/naloga 2024-09-18 09:32:18 2024-12-13 10:48:40 2024-12-14 03:12:12 0000-00-00 00:00:00 2024 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.412 218956547 UN_Nikolovska_Stefani_2024.pdf UN_Nikolovska_Stefani_2024.pdf 1 AF496F5A8C786309DFE334F3C75B5939 2a4523876ea1a7b6d5006cb01256056ee3d1b8fa90ca589cd2d3b96ab01859a6 e6483832-b3c9-11ef-aaaf-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=187182 Ekonomsko-poslovna fakulteta 0 0 0