20.500.12556/DKUM-90788 Generation Z travel values in the luxury tourism industry 1st cycle professional bachelor's studies graduate thesis Potovalne vrednote generacije Z v industriji luksuznega turizma Generation Z is becoming more active in today’s time. Its values are important to investigate as they will be the primary target in the market. In this thesis, we aimed to investigate Generation Z's values in the specific sector of luxury tourism and explore how they would engage with it. To begin, we defined traditional luxury, which was based on material goods, and compared it with new luxury, which is centered around experiences. Afterwards, we collected data on Generation Z from scholars and identified what events could have influenced them to develop such unique values that have not been seen before. To support our claims, we conducted a survey in the empirical part of the thesis. An in-depth analysis was done to examine whether these values hold true or should be reconsidered. Generacija Z postaja vedno bolj aktivna v današnjem času. Njene vrednote je pomembno raziskati, saj bo predstavljala glavno ciljno skupino na trgu. V tej nalogi smo želeli raziskati vrednote generacije Z v specifičnem sektorju luksuznega turizma in preučiti, kako bi se vključili v ta sektor. Začeli smo z opredelitvijo starega luksuza, ki je temeljil na materialnih dobrinah, in novega luksuza, ki se osredotoča na doživetja. Nato smo zbrali podatke o generaciji Z iz znanstvenih virov in opredelili dogodke, ki so lahko povzročili, da imajo tako edinstvene vrednote, ki jih doslej še nismo videli. Da bi podprli naše trditve, smo v empiričnem delu naloge izvedli anketo. Narejena je bila poglobljena analiza, da bi raziskali, ali so te vrednote obdržane ali zavrnjene. Generation Z luxury tourism new luxury values Generacija Z luksuzni turizem novi luksuz vrednote true true false [E. Barišić] Angleški jezik Slovenski jezik Diplomsko delo/naloga 2024-09-23 12:50:31 2025-01-07 14:48:40 2025-01-08 03:10:50 0000-00-00 00:00:00 2024 0 Maribor 0 Brežice 44 str., VIII str. pril. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48:316.752-053.6(043.2) 221230851 VS_Barisic_Ema_2024.pdf VS_Barisic_Ema_2024.pdf 1 0EB9942094347D26FB87FAF9351D1A45 cdbd39e9bc90580254fb87654f723610ceac860d18894383e12566b47d99ae5e fd5fad4e-80bd-11ef-927c-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=186169 Fakulteta za turizem 0 0 0