20.500.12556/DKUM-90820 Luksuzni turizem nekoč in danes percepcija prebivalcev Zagreba o razvoju luksuznega turizma Luxury tourism through time the perception of the inhabitants of Zagreb on the development of luxury tourism Zagreb kot glavno mesto Hrvaške predstavlja velik potencial za razvoj turistične ponudbe. Diplomsko delo proučuje razvoj in percepcijo luksuznega turizma skozi čas, s posebnim poudarkom na percepciji prebivalcev mesta Zagreb. Luksuzni turizem se je v zadnjih nekaj letih spremenil. Nekoč je bil na voljo le elitni populaciji, danes pa je zaradi spremenjenih potrošniških navad bolj dostopen širši populaciji. Cilj dela je bil analizirati, kako prebivalci Zagreba gledajo na luksuz in ugotoviti, ali je na tem področju luksuz povezan z materialnimi dobrinami ali pa se obrača k novim teorijam o luksuzni izkušnji. S kvantitativno metodo smo v empiričnem delu z anketno tehniko ugotovili, da luksuzni turizem ostaja povezan predvsem s konceptom prestiža, ki se prilagaja zahtevam sodobnega potrošnika, ki se namesto tradicionalnim vidikom nagiba k personalizirani in edinstveni izkušnji, namesto tradicionalnim vidikom luksuza. Zagreb, as the capital of Croatia, represents a great potential for the development of the tourist offer. The thesis examines the development and perception of luxury tourism over time, with a special emphasis on the perception of the inhabitants of the city of Zagreb. Luxury tourism has changed in the last few years and once it was available only to the elite population, today it is more accessible to the general population due to the changed consumption habits. The aim of the work was to analyze how the inhabitants of Zagreb look at luxury and to find out whether in this area luxury is connected with material goods or whether it is turning to new theories about the luxury experience. Using a quantitative method, in an empirical work with a survey technique, we found that luxury tourism remains primarily connected to the concept of prestige, which adapts to the demands of the modern consumer, who tends to a personalized and unique experience instead of traditional aspects of luxury. luksuzni turizem turistični trendi percepcija luksuznega turizma Zagreb. luxury tourism tourism trends perception of luxury tourism Zagreb. true true false [L. Vinčić] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2024-09-25 13:43:00 2025-01-07 12:06:41 2025-01-08 03:10:50 0000-00-00 00:00:00 2024 0 Maribor 0 Brežice 58 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48(497.521.2)(043.2) 221175043 VS_Vincic_Lorena_2024.pdf VS_Vincic_Lorena_2024.pdf 1 6A755365F7661ED4BF3243D252BC31BB c3c251cea75aba2bc5008423274fe4f61b844dbf10db4424a49f83e964bf90e6 b01069b7-7d72-11ef-97d8-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=185986 Fakulteta za turizem 0 0 0