20.500.12556/DKUM-90827 Napovedovanje namere sprejemanja in uporabe orodja ChatGPT v poslovnem okolju magistrsko delo Predicting the Intention to Adopt and Use the ChatGPT Tool in Business Environment ChatGPT je klepetalni robot, ki je z razvojem tehnologije, predvsem pa področja umetne inteligence, postal popularno orodje, ki nam lahko olajša marsikatero nalogo v našem vsakdanjem življenju. Hkrati pa je s svojo vsestransko uporabo in mnogimi možnostmi, ki jih ponuja uporabnikom, postal pomembno orodje tudi v poslovnem okolju, saj omogoča, da je delo opravljeno hitreje. ChatGPT svojo vrednost tako kaže na področjih kot so marketing in podpora strankam, ekonomija in finance, na področju kadrovanja in prava, vsekakor pa tudi v mnogih oblikah na področju informacijskih tehnologij. Namen pričujoče raziskave je bil ustvariti napovedni model, s katerim lahko čim bolje napovemo namero sprejemanja orodja ChatGPT in pa tudi njegovo uporabo v poslovnem okolju. Podatke smo pridobili s pomočjo 85 udeležencev, ki delajo na različnih področjih. S pomočjo regresijske analize smo ustvarili model, ki uspešno napoveduje namero sprejemanja orodja ChatGPT v poslovnem okolju na podlagi preprostosti uporabe in navad uporabnika. Prav tako pa smo ustvarili model, ki nadalje uspešno napoveduje tudi uporabo orodja ChatGPT v poslovnem okolju, na podlagi tehnične opremljenosti okolja in navad uporabnika. V navedenih primerih se ni izkazalo, da bi obstajali pomembni moderatorji. Raziskava ima z napovednima modeloma praktične implikacije za podjetja, ki bi želela med zaposlene vpeljati novo orodje, pa morda ni jasno, če je to smiselna naložba. ChatGPT is a chatbot which, with the development of technology, and especially the field of artificial intelligence, has become a popular tool that can turn many tasks in our daily lives easier. At the same time, with its versatile use and the many possibilities it offers to users, it has also become an important tool in the business environment, as it allows the work to be done faster. ChatGPT thus demonstrates its value in areas such as marketing and customer support, economics and finance, in the field of human resources and law, and certainly in many forms in the field of information technology. The purpose of this research was to create a predictive model that can best predict the intention to adopt and use the ChatGPT tool in the business environment. The data was obtained with the help of 85 participants working in different fields. With the regression analysis, we created a model that successfully predicts the intention to adopt the ChatGPT tool in a business environment based on performance expectancy and user habits. We have also created a model that successfully predicts the use of the ChatGPT tool in a business environment, based on the facilitating conditions and the user's habits. In the above cases, there were none significant moderators. The research has practical implications for companies that would like to introduce a new tool to their employees, but it may not be clear if this is a meaningful investment. UTAUT 2 ChatGPT umetna inteligenca poslovno okolje UTAUT 2 ChatGPT artificial intelligence business environment true true false P. Petek Slovenski jezik Angleški jezik Magistrsko delo/naloga 2024-09-25 19:41:14 2024-11-28 14:12:07 2024-11-29 03:12:44 0000-00-00 00:00:00 2024 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (VI, 45 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.8(043.2) 216895235 MAG_Petek_Patricia_2024.pdf MAG_Petek_Patricia_2024.pdf 1 B1633C3ED5C44EBD88E254D024F4153C fbee9d4e7c91756f8979a8e055c08a399d2b717186adad182a97d15295524831 fcb97691-7b6e-11ef-b03d-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=185904 Filozofska fakulteta Filozofska fakulteta 0 0 0